ecommerce platforms

web design

eCommerce Design Trends You Should Know

When we visit a website, our first impression tends to be based on the look and feel of the website. It’s only natural. As humans, we react and are drawn to things that are appealing to the eye. In the eCommerce space, it makes website design that much more important. The credibility and trustworthiness of

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B2B eCommerce

Why B2B eCommerce is a Growing Trend

When we hear the term eCommerce, we tend to this of the business to customer relationship, the direct bond the two have in a purchase. We think of eCommerce as the exchanging of goods and products between a business and a customer. In so many ways, B2B eCommerce holds so much more of a prominent

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Ways You Can Take Advantage of the Holiday Season

The main shopping rush with Black Friday and Cyber Monday are now in the past behind us, but the holiday season is alive and well as the calendar turns to December. This can be a busy month for eCommerce, with so many people making purchases for their loved ones and trying to get it done

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Tips for Effective Link Building for Small Businesses

If you have done any search on link building in the past, you likely saw the same message throughout. Link building isn’t easy. That’s certainly true and it doesn’t matter if you are a large corporation or a small business. Of course, small businesses are going to have even more difficulty establishing a great SEO

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Improving the User Experience of Your eCommerce Website

The best way to understand the user experience of a website is to put yourself in the shoes of your customer. Conduct a user research so that you know exactly who your customer is and consider their thoughts and feelings when viewing your website and reading about your business and brand. The first few things

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The Importance of Picking the Perfect Theme in Shopify

You know how people are told not to judge people by their appearance? That’s not the way it works when it comes to the digital space. Whether it is ads, videos, or a website, appearance and theme is everything and can make a big difference in converting a customer and having people constantly bounce from

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Tips for Making Your eCommerce Business a Success

The eCommerce space is loaded with potential for entrepreneurs. With so much success in the eCommerce industry, it’s a no-brainer to get involved and take a chance to get a piece of the pie. With that in mind, you want to have a bigger piece of the pie than others and there will always be

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Make Your PPC Landing Pages Great with These Tips

Many businesses start PPC campaigns looking for a quick way to get effective marketing for their business. But getting improved rankings and having a successful campaign is not as simple as putting more money into building results. For a PPC campaign to be successful, you need to have great landing pages. At Genius eCommerce, we

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Join Forces with Online and Offline Retail

The holidays are quickly approaching, which means you have to start considering the things you want to purchase and gift to your loved ones. If you’re anything like me, you tend to wait until the last minute on too many of these purchases. How we go about making our purchases has changed over the years.

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Build a Successful and Cost-Effective Marketing Campaign with These Tips

A few weeks ago, we marked a change in seasons with the beginning of fall. Leaves start changing colors, giving the streets outside of Genius eCommerce in Philadelphia a picturesque scene. It is beauty at its finest. The change of season may be inspiring change in other areas as well. We see clients who constantly

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