eCommerce SEO

Join Forces with Online and Offline Retail

The holidays are quickly approaching, which means you have to start considering the things you want to purchase and gift to your loved ones. If you’re anything like me, you tend to wait until the last minute on too many of these purchases. How we go about making our purchases has changed over the years.

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Build a Successful and Cost-Effective Marketing Campaign with These Tips

A few weeks ago, we marked a change in seasons with the beginning of fall. Leaves start changing colors, giving the streets outside of Genius eCommerce in Philadelphia a picturesque scene. It is beauty at its finest. The change of season may be inspiring change in other areas as well. We see clients who constantly

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Reasons to Take the Leap and Start an eCommerce Store

The thought of taking the leap into the eCommerce space can be a scary one if you are unfamiliar with what to do or how to get started. It’s the fear of the unknown or maybe the fear of failing that can stop you from taking the leap of faith and starting your own online

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Ways You Can Increase Traffic to Your eCommerce Website

Did you know that in 2016, 209.6 million people in the United States used the internet for online shopping, whether it was for browsing, comparing prices or making a purchase? Every day it is becoming more essential to have a web presence for your store. With that in mind, there is more than just an

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What to Do to Keep Up with Your eCommerce Competition

Achieving success in the eCommerce space has two parts. Obviously, you need to do everything you can to make your website the best and most responsive it can be. But there is always competition that you have to deal with and that can keep you looking for new ideas. It can be difficult having to

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Why You Need to Optimize Your eCommerce Website for Voice Search and How to Do It

One of the growing trends in eCommerce marketing is the use of voice search. Chances are you’ve used voice search and probably don’t even know it. Have you pulled out your phone trying to look for a restaurant and said, “OK, Google, show me restaurants near me.” That is using voice search to find results

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eCommerce Marketing Tips to Help Increase Sales

Is your eCommerce website underperforming? Not getting the sales you desired? You may not realize the role that eCommerce marketing has in your eCommerce website. You can put together a great eCommerce website with the best features and design, but it takes a good marketing strategy to make it truly successful. Here are some eCommerce

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eCommerce Tip: Think Like Your Shopper

As technology has evolved over the year, shopping has changed. For many shoppers, making a purchase is as simple as pushing a button. The growing change in the business landscape has forced business owners to shift focus to an online presence in the eCommerce world. This can be a difficult adjustment, trying to put together

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The Comprehensive eCommerce Business Checklist

The Ultimate eCommerce Business Checklist An eCommerce business checklist is the ultimate personal resource to stay on top of everything to do with your business, from day-to-day operations to information about your products. At this point, you’ve figured out what you want to sell and you can picture in your head exactly how you want

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Choosing The Right Platform For Your Small Business eCommerce Store

Six eCommerce Platforms to Use for Your Small Business eCommerce Store The eCommerce industry has seen an explosion in revenue over the last few years, and it’s not hard to see why. The use of smartphones and tablets have grown exponentially, which makes the ease of online shopping even easier. And for a potential small

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