eCommerce University

The Google Site Diversity Update and Your SEO Campaign

Google’s latest update aims to change how their algorithm arranges its search engine results. When people search Google for a term like “women’s shirts,” you would naturally expect them to be met with a slew of results from eCommerce giants like Amazon and Walmart. With the expansive scope of products that these companies offer, it

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Google search algorithm update

Google Algorithm Update: Ranking Shifts from Core Update

On March 12, Google launched an algorithm update that was called to March 2019 Core Update. An algorithm update is nothing substantial for Google. They make daily updates to their algorithm, sometimes multiple times per day. The results of this algorithm update have been different for users. The average ranking of a number of websites

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O2O ecommerce in seo campaign

Optimizing for Online-to-Offline (O2O) Commerce

Online-to-offline commerce has brought online customers to brick and mortar stores. This business strategy uses emails and internet advertisements to entice online customers to come to the physical stores. The strategy is designed to create a seamless shopping experience, bringing the digital store together with the physical location. While online shopping continues to gain popularity,

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meta descriptions

The Importance of Meta Descriptions for eCommerce SEO

There are many small elements of SEO that can go a long way to getting better rankings and leading people to click through to your website. One of the factors that can be overlooked or undervalued is the use of meta descriptions. Meta descriptions are the short descriptive blurb that explains the website’s content and

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local search

Why is Local Search and SEO Important?

For every small or medium-sized business, there is a desire to make a local impact within the community as much as there is to have eCommerce success on a national or global level. Local SEO and local search are two tactics that can help achieve this and are important to connecting with a local audience.

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drop shipping

What is Drop Shipping and Why is it a Trend

Through the course of a year, you will hear about a lot of new trends that emerge in the eCommerce space. One of the trends that will come up in 2019 is drop shipping, a method that many eCommerce merchants are starting to use. Today, we will look at what drop shipping is and why

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Make Your PPC Landing Pages Great with These Tips

Many businesses start PPC campaigns looking for a quick way to get effective marketing for their business. But getting improved rankings and having a successful campaign is not as simple as putting more money into building results. For a PPC campaign to be successful, you need to have great landing pages. At Genius eCommerce, we

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eCommerce Tip: Think Like Your Shopper

As technology has evolved over the year, shopping has changed. For many shoppers, making a purchase is as simple as pushing a button. The growing change in the business landscape has forced business owners to shift focus to an online presence in the eCommerce world. This can be a difficult adjustment, trying to put together

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Square to Acquire Weebly

eCommerce flows through every market possible, and that only seems to be snowballing. Square Inc. is a company that performs an oddity within all markets: massive success primarily through brick-and-mortar businesses. That’s quite an impressive feat, but it makes sense! This new form of payment brings the digital world to business and personal transactions in

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How to Create an Audience For a Remarketing Campaign

The PPC Guidebook: How To Run a Split Landing Page Test

The world of pay per click marketing can be a confusing one at times, and you can end up wasting a lot of your ad budget if you don’t know how to use all the features that Google has available for you. Fortunately, we’ve got you covered. Welcome to PPC Guidebook, a Genius eCommerce series

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