Ecommerce

Google search algorithm update

Google Algorithm Update: Ranking Shifts from Core Update

On March 12, Google launched an algorithm update that was called to March 2019 Core Update. An algorithm update is nothing substantial for Google. They make daily updates to their algorithm, sometimes multiple times per day. The results of this algorithm update have been different for users. The average ranking of a number of websites

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O2O ecommerce in seo campaign

Optimizing for Online-to-Offline (O2O) Commerce

Online-to-offline commerce has brought online customers to brick and mortar stores. This business strategy uses emails and internet advertisements to entice online customers to come to the physical stores. The strategy is designed to create a seamless shopping experience, bringing the digital store together with the physical location. While online shopping continues to gain popularity,

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meta descriptions

The Importance of Meta Descriptions for eCommerce SEO

There are many small elements of SEO that can go a long way to getting better rankings and leading people to click through to your website. One of the factors that can be overlooked or undervalued is the use of meta descriptions. Meta descriptions are the short descriptive blurb that explains the website’s content and

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Google

Let’s Talk Google Ranking Factors

Over the years, another new factor in ranking on search engines like Google has popped up. In 2014, it was HTTPS. In 2015, mobile usability was a factor. In 2016, it was content development. In 2017, the focus was back on HTTPS. Last year, in 2018, the focus was on page speed, particularly for mobile.

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eCommerce B2B B2C

Tips That Can Increase B2B eCommerce Sales and Repeat Customers

B2B eCommerce can be more complex than B2C, especially when it comes to acquiring new customers and retaining existing customers. The effort required by sales teams is much more intense for businesses. Selling to new business obviously keeps things moving and improves your brand, it is the longevity of keeping existing customers that has a

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content seo

Why Content and SEO Are One of the Biggest eCommerce Trends in 2019

Content and SEO have always been important in the eCommerce space. But in 2019, it holds an increasingly important role. Your SEO is what helps you rank on search engines and make an impact on organic results. It is the keywords that customers will be targeting that can direct them to you and your website,

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Landing pages

How To Make Your Landing Pages Stand Out

A landing page to a website is like walking through the door of a brick and mortar location. It is the first place you see when you enter an eCommerce website. Landing pages are different than the homepage in that they are a more targeted location to place customers in the right spot for the

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Shopify SEO

Shopify and SEO: Ranking Your Store In Search Engines

Search engine optimization is a critical part of the success of your Shopify store. So much of your success relies on where you rank and how easily people can find you through organic search. As you start your Shopify store, you may not be sure of all the steps you need to take to achieve

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customer service customers

Converse with Customers for an Improved User Experience

User experience is a factor that has been subject to a number of trends in eCommerce over the last few years. If you are not making the experience as easy and simple as possible for your customers, or at least providing the necessary resources to make the shopping experience a quality one, you are falling

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