How-To

Choosing a Design Theme for your eCommerce Site

The web design theme you use for your eCommerce site can have a major impact on your business. Whether this is positive or negative depends on how much research you put into your decision. Consider your users: The number one criteria when choosing a theme is your user base. Many businesses that are trying to

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How to Create an Audience For a Remarketing Campaign

The PPC Guidebook: How to Create an Audience For a Remarketing Campaign

One of the ten commandments of PPC: Thou Shalt Only Show Ads to Qualified Traffic. Search ads have keywords to keep them relevant. When keywords are well researched and smartly bid on, your search ads should only show to people who have some likelihood of purchasing your product.  Display ads have audiences. Setting your audiences

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How to Create an Audience For a Remarketing Campaign

The PPC Guidebook: How To Run a Split Landing Page Test

The world of pay per click marketing can be a confusing one at times, and you can end up wasting a lot of your ad budget if you don’t know how to use all the features that Google has available for you. Fortunately, we’ve got you covered. Welcome to PPC Guidebook, a Genius eCommerce series

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Why Your Business Needs To Use Social Media

In this day and age, social media is becoming a driving force in how people communicate with one another and especially with how businesses communicate with their audience. No matter the business, if you utilize a social media platform, your audience level is going to increase. On the other hand, if your business does not

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Buff Up Your Ecommerce Storefront With These Three Hot Tips

Three Ways to Improve Your eCommerce Storefront Running an eCommerce site takes guts and perseverance that many strive to obtain. The competition is steep and the payoff can be slow, but with the right attitude and strategy, you can turn your storefront into an eCommerce behemoth. In the end, it comes down to being diligent

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eCommerce Customers: Real People With Real Valuable Thoughts

When trying to create a successful eCommerce business, you may be focusing on website speed, competitive pricing, and exposure of your website. But one very important element that some eCommerce business owners may overlook, is getting to know customers. When selling to people in a physical environment, it is easy to learn a lot of

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Getting Started with Your Shopify Website: Your “Going Live” Checklist

Guide to Launching a Shopify Website After you’ve completed your design, put in your content, and installed all the apps and features that you want, what’s left to do before launching your Shopify website? This checklist takes you step-by-step through all the details you should handle and double check before officially launching your store. Products

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Your Complete Going Live Checklist For Your Volusion Website

What To Check Before Going Live With A Volusion Website ECommerce platforms like Volusion make it incredibly easy for anyone to build and operate their own eCommerce business. However, there are still things that a Volusion eCommerce business owner should double check before officially launching their Volusion website. This “Going Live” checklist is intended to

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Comprehensive Going Live Checklist For Your BigCommerce Website

What to Check Before Launching Your BigCommerce Website Prior to launching your BigCommerce website, complete this Going Live checklist to make sure you have everything handled! Apply A Theme One of the benefits of an eCommerce platform like BigCommerce is that you can get your online store working quickly and easily by choosing one of

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Make Sure You’re Ready To Launch Your eCommerce Application With This Checklist

Don’t Miss A Step With Your eCommerce Application Launch With This Checklist You’ve figured out everything for your eCommerce website from the product you’ll be selling to the template and logo for your website down to every last product description. You are ready to hit the go button and launch your eCommerce application, but you’re

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