Does Social Media Have an Impact on SEO?

Social media and SEO: are they related? When we think of digital marketing, we think of both as part of the equation. But does social media marketing really help and have an impact on the results you can get from SEO?

In short, while there is no direct relation or impact made by social media on SEO results, the use of social media can aid in desired SEO results.

How does this happen? Today, we will look at a few ways that social media can have an impact on SEO.

Sharing – People post links on social media to get likes, comments and, most importantly, shares that spread the message. Obviously, outside of sharing, the most important objective from social media postings is to generate traffic to these web pages. The more you can drive traffic to your website through social media posts, the more you can increase your organic search rankings.

Profile Ranking – While direct social media posts don’t rank in search engines, the pages and profiles of social media accounts do. You may notice when you type in the name of a business that not only will you get the official website, but also links to social media pages. Businesses that are able to get their social profiles into the rankings with the website tend to be higher on the search engine results page and can eliminate competition from those spots in the process.

External Links – Websites build authority by building links. External links are the most important element of that and go a long way in achieving the success you want on search engines, notably Google. By using social media to promote a piece of content and get shares, you increase the possibility that other websites will use your link and refer back to you.

social media seo

Brand Awareness – Social media plays such a big role in our lives. It gives you a large stage to present your brand and increase awareness. With millions of users on platforms like Facebook, Twitter and Instagram, social media holds the key to building brand awareness in a place where people want engagement and interaction.

Local SEO – Some recent trends in SEO show that activity is done with mobile devices and focuses on local results, stores, restaurants or attractions near the location of the user. Local SEO is certainly a focus of social websites like Yelp, and offer an opportunity to show location and feedback. The more that you get reviewed, the more that the search engines notice and place you on local results pages.

All Search Engines Are Different – When you think of search engines, the first one that comes to mind is usually Google and rightfully so. Google accounts for nearly 75 percent of search engine market share. But there are other search engines that play the game as well. Bing and Yahoo are also top search engines, and each has its own algorithms and ways of ranking websites and pages.

In recent years, Google also had its own social media network called Google Plus, which will shut down in August 2019, and those profiles displayed in organic search results as well. In some cases, a Facebook post or page may generate more ranking authority on one search engine than another. Accounting for all of the search engines and their tendencies makes a difference.

Even if there is no direct connection or association between social media and SEO, there are ways to influence your results and potential success with the help of social media. The more social media platforms continue to grow, chances are the signals from social networks will become more powerful for rankings.

At Genius eCommerce, this is who we are and what we do. We stay ahead on the updates and provide tips and tricks to achieving success in eCommerce SEO. With these tips on how social media can aid that, you can be inspired to continue to put social media to use and make the most of it in your digital marketing plan.

Ways You Can Take Advantage of the Holiday Season

The main shopping rush with Black Friday and Cyber Monday are now in the past behind us, but the holiday season is alive and well as the calendar turns to December.

This can be a busy month for eCommerce, with so many people making purchases for their loved ones and trying to get it done as quickly and easily as possible. It’s why more and more people each year are turning to online shopping to make their purchases.

At Genius eCommerce, we are here to tell you ways that you can prepare for this hectic time of year and the holiday shopping season. We are always here to offer you tips, tricks, updates, trends and more in eCommerce. It’s who we are and what we do.

Let me tell you a few ways you can make sure you are prepared for the holidays as a business owner.

Be Optimized for Mobile – We’ve mentioned previously that things are going mobile-first now more than ever and will in the future. During the holiday season, time can get away from the best of us, so many people want to do their holiday shopping on their time and on the go. Having your website optimized for mobile is an important step. More people are doing online searches through mobile devices and completing purchases through mobile as well.

Update Your SEO – As the holiday season nears, it’s a great time to evaluate any SEO campaigns you have and make sure you are targeting the right audience with your keywords and getting the return you want on your investment. Analyze the keywords that gave you the most success and push those even more during the holiday season. Consider voice-related searches. Add holiday specific keywords to your content to draw in customers who are specifically there for the holiday season with the intention of purchasing a gift.

Step Up Your Campaigns and Promotions – Black Friday and Cyber Monday are known for deals and discounts, which is why shoppers flock to the stores and various websites on those days looking for the best prices. But discounts and deals don’t have to be a two-day thing around the holidays. Create a calendar of promotions. Consider your strategies in email or PPC and update them accordingly to enhance performance over the busiest time of year.

Tune Up Search Results – In addition to making sure your search results look good on Google, make sure the search feature on your own website works properly and is prepared for anything. People often step up their searches around the holidays, especially for specific items they know they want to purchase for their family and friends. Factor in misspellings that are common for items on your website. Create a dedicated landing page for any holiday gift ideas or stocking stuffers. Make sure there is nothing left that will give a customer the “no results found” message, thus chasing them away.

Take Care of Your Customers Post-Checkout This is supposed to be your busiest time of year, so prepare for it as such. Stock up on inventory so you can get items out to your customers quickly and easily. Offer shipping options that will work for your customers and give some variety based on when your customers may need their order. Stay up to date on everything else like processing orders, shipping orders and more.

This may sound like a lot to look at or keep track of but it is all to ensure that you will have an effective and successful holiday shopping season as a business. At Genius eCommerce, we are here to help you with tips year-round. Be sure to check out the Genius eCommerce blog for more.

Boost Your SEO with These Social Media Strategies

In many businesses, SEO and social media are considered as separate entities, and that just simply is not the case. Social media marketing can be an ally to SEO and help increase your organic reach.

If you have a business that has a larger team, one that could easily separate SEO and social media marketing and management, there are strategies for including social media that could be beneficial to you.

At Genius eCommerce, our goal is to provide you with the tips, tricks, strategies and more to succeed in the eCommerce space with the right practices from design and development to SEO and optimization. This is who we are and what we do.

Before going into these social media strategies, it’s important to know that social media does not directly boost SEO. Being mentioned and engaging with people on social media over a link does not help boost the link on search engines, just because there is a lot of traction and activity around it on social media.

It’s not that social media isn’t an effective marketing location, it’s just an unreliable signal for search engines. Google is not crawling or indexing all social media posts, so no matter how viral you think a post may be, it is likely not doing anything for your organic traffic through search engines.

One area where social media does stand out is in the ability to share external links. That said, social networks do not add any equity to SEO for these target pages.

Why is this? There are two main reasons. For one, search engines cannot identify the authority of a social profile, so there’s difficulty placing value on the link. Because search engines are smart enough to recognize that a link posted on a social network like Facebook is not directly endorsed by the website but by the user posting, there is no reason to give authority to the link target.

So, how can you use social media to effectively build your SEO? Here are three ideas:

Create Link Opportunities – Posting a link several times yourself is not going to boost your SEO. The goal of using social media is to get other people from a third party to share your link without you prompting the action. What this means is connecting with people for them to not only like what you promote but to use it later. Perhaps someone will include your content in a blog post of their own, creating a backlink. Now there is influence on your SEO as a result, starting by sharing on social media.

Build Brand Recognition – One thing Google may do is use mentions on social media to identify a brand. If a brand that is not recognized by Google starts getting mentions and a lot of buzz on social media, Google may start to view it as an entity. It’s not just about building recognition but doing so in a positive way. Google doesn’t look at just the amount of mentions, but to see how people are talking about a brand and if it is positive. This can have a direct impact on what you rank for, not how high your search engine rankings are for certain keywords and terms.

Gain Partners – In online marketing, building strong and strategic relationships is important to this strategy of gaining partnerships. It’s difficult to reach an audience organically, which means that you need to concentrate more on fostering new relationships on social media networks. There are different levels of relationships with social media, fans of your brand who increase your exposure with positive mentions, organic influencers who can provide a positive influence on your brand to their audience, and strategic partners who can share content and experiences for leverage on their audience and yours.

Were these tips helpful to you in forming your social media strategy? Check out more tips from Genius eCommerce by reading the Genius eCommerce blog. We provide tips, tricks, updates and more from the eCommerce world so you stay informed.

Creating a User Experience That Converts

When creating a website, it’s always important to keep the user experience in mind. A positive user experience to an eCommerce website can be the difference between a conversion and a lost customer.

Conversion rates can be based off how positive a user experience is to potential customers. But how can you be sure that you are providing a positive experience for visitors?

There are several things you can do to optimize the user experience on your eCommerce website.

Have a Unique Visual Experience – Your website should provide a unique experience and be specific to your brand. The first aspect of a unique visual experience is making sure that the brand is instantly identifiable on the website. Using custom visual content can help you stand out and be unique as well. Use original pictures of products or your staff. Constantly update the website to reflect holiday, seasons and events that are relevant to the industry.

Personalize Messages – Get personal. Visitors to the website don’t want to feel like they are just another browsing customer. So many people come to a website with something specific in mind. Making the experience individual to the customer and fitting their needs only enhances the experience. It’s also important for your website to be responsive and remember customer habits, remembering search terms of previous customers or search words that are relevant to you and your competition.

Integrate Social Media – An essential part of the user experience is social media. That said, it’s important to identify which social media platforms are right for you. If you are a clothing business, Instagram is a necessary platform. If you are an event or party-planning company, show off your ideas on Pinterest. Blogs about specific topics like news or entertainment are better for Facebook and Twitter. Whatever platforms work best for your industry, it’s about having a place to share your content.

Balance Form and Function – The design of the website is important from the visual standpoint, but another part of the user experience is how well the website functions. The best websites are the ones that combine the visual aesthetics with easy functionality. It’s all about making sure your content and branding are up to par while having an effective site that loads quickly and responds well to prompts for action.

Be Compatible on Multiple Channels – Having a great looking and well-functioning website isn’t just about the standard desktop view. It’s important to make sure the design and functionality of the website work across multiple channels, meaning that it gives the same user experience on a desktop, laptop, tablet, phone and even in options that don’t involve the website itself like in-store shoppers or callers. The idea is that in addition to making your digital presence responsive across multiple platforms, it also means taking the content and branding done online and applying it to your store in person as well.

At Genius eCommerce, we stay up to date on trends and tips in the eCommerce field so you can stay informed. Our experts are always providing tips, news, trends, and updates. Stay informed with Genius eCommerce.

How to Best Utilize Social Media for eCommerce

How’s Your Social Media Presence?

It’s a band-aid that every eCommerce business has to rip off eventually: the painful realization that your sales will be forever stunted if you don’t have any social media focus. What a hassle, right? In some regards, you’re correct. It is annoying. It is hard. It is also, however, absolutely necessary to your success in eCommerce. Don’t let the looming pressure of extra work keep you from starting this important venture!

In reality, it’s all about tactics. You won’t have too much trouble with social media if you do it correctly, and that’s what Genius eCommerce is here to teach you. It can be a pain, sure, but it can also be quite enjoyable! With the right methods, your social media presence will bring you closer to your customers and broaden your online reach. So, let’s talk strategy!

 

Have Content

I’m sure that headline was met with a groan. “Of course I need content,” You’re thinking. Well, take a moment to consider that most profiles are devoid of any actual content. Clickbait is a prevalent and deadly disease, and if you’re not careful, your social media might do more harm than good. Make sure that your account includes an intricate profile with a detailed explanation of any field that is applicable. You want your bio to show customers who you are and what you stand for. If you’re on Twitter, use your limited space to promote keywords that you’d like to be associated with.

The most important aspect of your feed is content that has value. Don’t post needless articles; always post and share relevant and fresh links that you would read yourself. Most importantly, don’t only post links. You don’t want your audience to assume that you’re a bot.

So, what kind of posts should you rely on? Data, Opinions, and News. Think about it, do you like or trust seeing the same kind of content repeatedly throughout the day? Nope. Not only is it boring, it comes off as insincere and lazy. When you post your own opinions from time to time, you give people insight as to who you are. Backing up these beliefs with data from time to time is necessary to prove that your opinion has a basis. The news keeps people updated on the happenings in your industry, and people will flock to you for that kind of information. Without all three functioning together, you’ll either come off as preachy, bland or simply wrong.

 

Follow and Like Accounts That Matter

Just like real life, who you associate yourself with matters. That means that, ironically, you aren’t just on social media to socialize as much as you’re on it to gain social capital. You need to be following legitimate accounts that post relevant news, ones that your own audience flocks to. On occasion, these accounts will follow or like you back, and that’s great news. Anything that connects you to those who have a higher social status than you on social media is going to point their own audience in your direction.

Don’t just add people, see who they add. If you follow a brand on Twitter, and you’d like to get to their level on social media, check out the other brands that they associate themselves with. That’s the best way to get a grasp on which accounts are helpful and which are not. Not only this but participate in your community. Get an idea of which groups discuss your industry, and dive into those discussions. Tote your brand like you would your fashion sense on a night out. It’s time to show off!

 

Consistency

How can one build trust if one isn’t concrete in their ways? Unpredictability is not a quality that people search for in their social media content. If you’re going to present yourself as an authority in your field, you need to be posting adequate content on a constant basis. There shouldn’t be dips in quality; you don’t have the option to slack off. Your followers are one post away from ditching your page, and you always need to give them a reason to stay. Always stay on top of your game in this department!

 

Listen to Customers

At the end of the day, social media is a tool for communication. That means that your customers should want to communicate with you. If they aren’t, you’re not creating content that warrants engagement. Engagement is exactly the end goal, and you want customers asking questions and contacting you through your posts. If a customer asks a question on your post, see it as a golden opportunity! Every comment is a chance for discussion, and any discussion leads to excess content.

If you actually consider yourself an authority in your industry, you’ll have no problem publicly solving your customer’s problems. This doesn’t mean offering free work, either. You can actually solve their issue with an offer or a promotion. Extend your services as a means to work through the commenter’s issue! If it’s a question that warrants simple advice, offer that advice! If your audience is participating, you’re doing social media correctly.

 

Your Local eCommerce Guru

Speaking of authority, we’d like to take the time to remind you to continue to follow Genius eCommerce for helpful content. Stay ahead of the game and always up to date on the latest news about the online world of business! You’re always a click away from content that can steer you in the right direction and give you great ideas for your own eCommerce storefront.

Why Your Business Needs To Use Social Media

In this day and age, social media is becoming a driving force in how people communicate with one another and especially with how businesses communicate with their audience. No matter the business, if you utilize a social media platform, your audience level is going to increase. On the other hand, if your business does not take advantage of any social media platforms whatsoever, then you are sorely missing out a huge chunk of audience engagement that could greatly increase conversions.

It’s important to note, however, that not all social media platforms work for every business. Each business needs to do research and look into each platform in order to determine which ones work best for them. For example, if your business is related to fashion, there are quite a number of social media platforms that can be used. Instagram, one of the biggest social media platforms available, offers those in the fashion industry a platform in which they can harness the use of visuals to increase their audience. On top of that, Instagram offers various ways in which businesses can engage with users to create a form of communication that benefits each side.

Pinterest is another platform the fashion industry can use in order to increase their audience. Also a visually based platform, Pinterest (and Instagram for that matter) allows for users to share their favorite images, clothes, shoes, jewelry, whatever it may be, and gives them a platform in which they can create their own Pinterest fashion-related accounts that link to their favorite designers, stores, influencers, etc for future reference or style ideas and tips.

For businesses that focus on news, or content that is more text-based rather than visual-based, other social media platforms like Twitter or LinkedIn could be the ones to go after. It is known that posts with images get more conversion than those without. However, although these aforementioned platforms aren’t known for their visual effects, they both allow images to be placed with their text in order to promote the content. With a good image attached to even better content, you can draw in consumers initially with the image and then keep them entertained, informed, and engaged with the content.

Before you create an account on any social media platform, there are a few steps that should first be taken.

Do Your Research

One of the biggest mistakes people make is trying to jump onto every social platform. This isn’t necessarily a huge mistake, but it is unnecessary. Each business does not need to be on every platform. The first step to successfully using social media is to do some research as to where your target audience is and how they engage with your competitors.

Post With the Intent To Inform and Share NOT Sell

Once you’ve determined your target audience and decided on which platform(s) you’re going to utilize for your business, you’ll want to start posting content. Keep in mind, however, that each post you make should NOT be for the sole purpose of selling. Consumers don’t want products to be shoved down their throats; that’s not the reason they’re on these social platforms to begin with. What they want is to engage with their peers and follow the businesses and influencers they like and admire in order to gain some sort of informative content that helps them with whatever it is they seek. A good tip to remember is to follow the rule of 7 to 1. For every 8 posts you make, seven should be to share and inform, 1 should be sell.

Take Advantage of User-Generated Content and Peer-to-Peer Marketing

According to PulpStrategy, 92% of people base their buying decisions based on what their peers are saying. If you want to gain traction within your industry, a great step to do this is to take advantage of user-generated content. Consumers find that content produced by their peers is more trustworthy than advertisements that are being fed to them. One way to benefit from this is to do some more research into who your customers are and what they are posting. If your customers have a high following and post something that is directly related to your business or your products, it’s worth reaching out and offering them a discount or a free gift if they post your product onto their social media platforms.

Fore more information on eCommerce business solutions and ideas, check out our other articles on Genius eCommerce and feel free to post your social media success stories and tips in the comments below.