Website Platforms

BigCommerce and Your WordPress Site

WordPress is an amazing option for businesses that are just starting out with their online presence. The WooCommerce plugin allows businesses to easily add eCommerce functionality to WordPress websites. Since late 2018, there has been a new option for WordPress users to dip their toes into the eCommerce world. Businesses no longer have to choose between

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Three Valuable eCommerce Features that Require Development

When you partner with an eCommerce platform, you gain the suite of development options offered by that platform. While these options are often more than sufficient for setting up an eCommerce site for any business, there is no way for platforms to offer all of the features their clients would like. When developing your eCommerce

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Choosing a Design Theme for your eCommerce Site

The web design theme you use for your eCommerce site can have a major impact on your business. Whether this is positive or negative depends on how much research you put into your decision. Consider your users: The number one criteria when choosing a theme is your user base. Many businesses that are trying to

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eCommerce Migration and Your SEO Campaign

Sometimes you need to migrate your eCommerce business to a new platform. If you need your website to feature functionality your current eCommerce platform doesn’t offer or you’re overpaying for features your business doesn’t need, it might be time to consider a migration One important consideration to make when you migrate your business is how

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web design seo

How SEO and Web Design Work Together

Every eCommerce website should share the common goal of trying to attract visitors with a website that is both SEO friendly and visually pleasing. It may not seem like the design of your website has anything to do with SEO, but in fact, it does. We at Genius eCommerce are going to take a look

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Landing pages

How To Make Your Landing Pages Stand Out

A landing page to a website is like walking through the door of a brick and mortar location. It is the first place you see when you enter an eCommerce website. Landing pages are different than the homepage in that they are a more targeted location to place customers in the right spot for the

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customer service

Why Excellent Customer Service is a Necessary eCommerce Trend

Shopping online is convenient. That’s why people love eCommerce. They can shop from anywhere at any time. With the growth of the eCommerce industry and the convenience it provides, having great customer service is important. The customer experience can drive your entire business. It helps create repeat customers and gives you a solid reputation. Future

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virtual reality

Augmented Reality, Virtual Reality and Why They are Trending

The world of eCommerce continues to grow every year. In fact, it is expected that the worldwide eCommerce market will have an increase in sales of over 246 percent by 2021. The reason for this is that more people are willing to make purchases online as technology becomes more advanced and transforms the shopping experience.

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website performance

Why Website Performance is So Important to eCommerce

We may think of eCommerce trends as applications or features to websites that make them stand out. Sometimes, the biggest trends don’t have anything to do with a special feature, but a routine function to a website. Website performance has been a popular trend over the years, mainly because people are impatient. If you want

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web design

eCommerce Design Trends You Should Know

When we visit a website, our first impression tends to be based on the look and feel of the website. It’s only natural. As humans, we react and are drawn to things that are appealing to the eye. In the eCommerce space, it makes website design that much more important. The credibility and trustworthiness of

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