ecommerce university

Welcome to eCommerce University! Class is in session: here you will find a wide variety of resources that can help you learn eCommerce on every front, including which platforms are right for you and what marketing services will most benefit your business. We feature eCommerce tutorials on SEO, PPC, and more. If you have been searching for a reliable eCommerce academy that can you master the ropes, let our expert marketers and strategists fill you in.

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How to Make a Product Go Viral: Tips and Observations

Mar 10, 2023

At some point or another, most eCommerce merchants have wondered how to make a product go viral. So-called "viral marketing" can have dramatic effects on businesses, no matter how big or small. All it takes is for one TikTok or Tweet to go viral, and the floodgates...

Social First Content: What is it and How Can You Capitalize?

Feb 3, 2023

You may have heard the phrase social first content before and are wondering what it might mean for your own marketing endeavors. Content that is designed to be socially focused in the biggest craze in marketing right now, and I'll help you capitalize on it. Next-Gen...

The Importance of SEO for eCommerce and What it Can Do To Your Business

Jan 20, 2023

Let's start with the most important fact: search engine optimization (SEO) for eCommerce is a very competitive and crowded field. I kid you not. Brands and merchants invest heavily in SEO, making competition fierce in practically every industry. Maximizing your...

5 Tips for Mastering Google Analytics: A Guide to Tracking Your Website’s Success

Jan 16, 2023

Google Analytics is a powerful (some would say essential) tool that can help you track and understand the performance of your website so that you can react to trends and stay ahead of the game. Whether you're running an eCommerce store or a lead generation website,...

The Key eCommerce Web Design Tools of 2023

Jan 12, 2023

The eCommerce industry is constantly evolving, and web designers must stay ahead of the curve in order to build the best websites for their clients. In 2022 and 2023, web designers will be using the latest tools and software to create websites that look great and...

The Google Site Diversity Update and Your SEO Campaign

Jun 10, 2019

Google’s latest update aims to change how their algorithm arranges its search engine results. When people search Google for a term like “women’s shirts,” you would naturally expect them to be met with a slew of results from eCommerce giants like Amazon and Walmart....

Google Algorithm Update: Ranking Shifts from Core Update

Apr 11, 2019

On March 12, Google launched an algorithm update that was called to March 2019 Core Update. An algorithm update is nothing substantial for Google. They make daily updates to their algorithm, sometimes multiple times per day. The results of this algorithm update have...

Optimizing for Online-to-Offline (O2O) Commerce

Mar 28, 2019

Online-to-offline commerce has brought online customers to brick and mortar stores. This business strategy uses emails and internet advertisements to entice online customers to come to the physical stores. The strategy is designed to create a seamless shopping...

The Importance of Meta Descriptions for eCommerce SEO

Mar 14, 2019

There are many small elements of SEO that can go a long way to getting better rankings and leading people to click through to your website. One of the factors that can be overlooked or undervalued is the use of meta descriptions. Meta descriptions are the short...

measurable seo results.

Mac of all Trades

increase in organic traffic in 1 year

27%

increase in organic revenue in 1 year

13%

HB Sports

increase in organic traffic in 3 months

58%

increase in organic revenue in 3 months

166%

iDemiGods

increase in organic transactions

400%

increase in organic revenue

115%

FREE In-depth SEO and PPC Analysis

valid to new merchants only

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clients.
we don’t make this stuff up.

"I had the pleasure of working with Genius eCommerce^® on two separate projects, and they did an incredible job both on SEO and PPC and were able to hit all of my goals sooner than I expected, which was a nice surprise. Me personally I’ve always been a bit skeptical when it comes to SEO but Genius eCommerce^® actually helped me to understand how it all works. Hats off to them."

Jason F.
WholesaleTrucking

"Really enjoy working with the Genius eCommerce^® team on our SEO campaign. Their process is really transparent and I always knew what was going on without having to constantly chase people. They are extremely knowledgeable about what search engines want and after only a month and a half I jumped in rankings for several keywords I was targeting. They even helped me with blogging which I never really had time for before. I’m constantly getting little updates from them, communication is constant and very direct. Very happy with the results so far."

Janet W.
Shop Sunflower Boutique

"They simplified everything so even I could understand it, which was a plus. They worked fast to get my campaign started and I saw results within the first few weeks. I like how they are always communicating with us, providing updates and progress on what’s going on. My goal for hiring Genius eCommerce^® was to rank more of my products and increase my traffic and I have to say we’re on track to expand my campaign. These guys know their stuff."

Rob G.
Armada Co.

"The team at Genius eCommerce^® listened to all of my concerns and were able to create a strategy based on my business goals. I knew it took time to get results from SEO work because of my previous experiences working with marketing agencies, but I had no idea they’d be able to bring me more traffic so fast. It only took a couple weeks - 5 out of 5 stars."

Steven W.
Apparel Farm

"I have one thing to say about Genius eCommerce^®. If you want creative ways to build traffic and sales, hire these guys. They know what they’re doing."

James O.
Adrenaline Fuel Nutrition

"We have been working with Genius eCommerce^® for several months at this point and we are very impressed with what they have been able to do for us. Several page one rankings, more organic traffic and sales, constant updates. They are very data-driven and are helping us better understand our Google analytics and BigCommerce stats. Whenever we have a question they’re also really good about getting back to us quickly. Highly recommend them!"

Aubrey C.
Coastline Denim