Initial keyword selection and continuous optimization will be the foundation of your PPC campaign. Let the best eCommerce marketing agency leverage the latest analytical strategies to find the best keywords based on you products and you intended audience’s browsing and shopping habits. Knowing the ins and outs of your business allows our experts to know which keywords to bid on and when, helping to optimize your CPC and increase your traffic.

There are many possible platforms for PPC marketing. Our team of marketing experts can help you decide how to diversify your campaign across these different channels. Each of these platforms has idiosyncrasies that make them unique, and they require unique strategies to employ efficiently. Our team can help you understand and optimize your ads for the unique audiences on every PPC channel.

We assign one of our dedicated marketing project managers to each of our clients. This ensures that you are dealing with someone who understands your business and provides a layer of security against any sensitive information being circulated between multiple users.

While many think that PPC is simply the top ad spots on Google, there is much more to PPC marketing than meets the eye. Instead of guessing and tweaking your campaign between target and topic focused keywords or search network versus display network ads, our team can start optimizing these options from the jump. A huge number of factors goes into getting the best ROI, and our team is here to help take the guesswork out of decoding those factors.

If keywords are the foundation of your campaign, ensuring you start with the correct keywords is what will make that foundation sturdy enough to build on. Our team can help you assemble a list of keywords to maximize conversions and allow your campaign and business to grow together.

There are nearly infinite ways to utilize the AdWords Display Network. Placing your banner and image ads with precision is the key to get your products in front of the right audience and turning curious users into new customers. Our marketing experts know exactly where to place your ads to make the Display Network work perfectly for your business.

Remarketing is a perfect way to draw users who have shown interest back to your site. While this can be a powerful tool for attracting past visitors, there are a huge number of factors that contribute to remarketing success. Our experts can help you navigate the process of creating the correct tags, lists, rules, and parameters to ensure that your remarketing strategy is targeting the right audience.

Analytics gives you business an amazing suite of data for understanding your customer base, but sometimes the scope of this data can be a little overwhelming. Finding which analytics to focus on and narrowing these choice data selections into effective strategies is what we do best. Our team will help separate the wheat from the chaff and create simple analytics data displays on our dashboard so you can monitor your PPC progress.

Tracking conversions is one of the most important factors in determining the success of a PPC campaign. If your website does not already have conversion code in place, our team will help you place it in your website’s code so you can accurately determine your campaign’s performance.

No matter who much experience we throw at a campaign, some of the most effective changes involve a bit of guesswork. Instead of making blind changes and hoping for the best, we employ continuous A/B testing to determine the effectiveness of small changes in your ad strategy and optimize those changes for your entire campaign.

Our automated weekly campaign updates and comprehensive analytics dashboard means you can always stay on top of your PPC campaign performance.

Once per month your campaign’s project manager will reach out to discuss the current direction of the campaign and ensure that it is meeting your expectations.