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Shopify SEO

shopify seo

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shopify seo & digital marketing experts

Properly implemented SEO is vital for the health of any Shopify store. Without the right optimizations in place, your website will not rank high enough and will inevitably miss out on organic traffic, an essential ingredient for eCommerce success. We create impactful campaigns designed to bring in users that are already looking to make a purchase on your Shopify site. A good SEO campaign not only increases traffic but draws in potential customers to your eCommerce website that are ready to convert.

our shopify seo services

technical and on-page seo

We tackle every aspect of technical and on-page SEO to ensure that your website has the proper foundation needed in order to climb the SERPs and draw in as much traffic as possible. We will help you address thin content, page speed issues, redirects, meta descriptions, keyword density, site structure, and more. Our team will also jumpstart your blog with SEO-driven content that your users are looking for.

comprehensive backlinking

No high-level SEO campaign is complete without the construction of a powerful backlink profile. Our unique strategy will help build authority for your online store through ample content generation and carefully-placed backlinks that point directly to your most valuable content and products. This will send powerful ranking indicators to Google that your website has relevant information pertaining to your industry.
shopify plus partner

Shopify Plus gives you so many tools to work with.

shopify plus seo

Every Shopify Plus merchant should be investing in quality SEO. More than that, they should be investing in a marketing partner that specializes in providing eCommerce SEO services that a Shopify Plus site needs in order to rank well. Shopify Plus gives you many tools to work with, and you deserve a marketing agency that knows what they are doing and can utilize these tools in order to help your business grow. We’re certified partners of Shopify Plus, which means they recommend us to their customers for the most complex custom design and development projects. We’ve taken that deep knowledge of the Shopify Plus platform and applied it to our SEO strategies for superior results. What we do goes way beyond title tags. We have a deep understanding of the platform, which means that we know where the strengths and weaknesses are. Which pieces of code might conflict with Google’s parameters or cause you to dip below their preferred speed ratings. Our expertise can also help you make informed decisions about design and development on your Shopify Plus site and whether or not such changes could affect your Google ranking.

benefits of a shopify seo campaign

organic search customers are better qualified customers

Studies show that customers trust sites that they find via organic listing much more than sites that show up in paid ads. Organic search traffic is more likely to explore your website, read your content, and make a purchase. This is because customers know that sites at the top of Google’s organic rankings didn’t pay to take a short cut. They built their trust over the long term.

seo improves site quality

At its heart, SEO is simply the act of building a search engine’s trust in your site. A lot of the marks you need to hit in order to do that, such as fast site speed and mobile responsiveness, are things you should be doing to your site anyway. A Shopify store with an ongoing SEO campaign will keep up better with the latest technology because it’s what Google expects.

an optimized site makes other marketing easier

When you optimize your Shopify site for SEO you improve its overall quality in Google’s eyes. This means that if you later decide you want to try PPC marketing, your site will have a better quality score allowing you to bid less for better positions. You’ll also have analytics on keywords that have worked in the past to make informed decisions about your bids.

seo results stick

PPC is great because it can be turned on like a tap, but it can also be turned off like a tap. The minute you stop paying for your ads your clicks will disappear as quickly as they came. Organic rankings take much longer to build, but once you’ve built them they stay ranked because you’ve put in the work to prove your site belongs on the first page.

shopify seo faqs

How important is SEO to my Shopify Plus store?
For the vast majority of online retailers, there isn’t an avenue of digital marketing that could be more important. Google searches are the way most customers find a site they’ve never purchased from before, and organic listings are perceived as more trustworthy than paid listings.
How does SEO increase traffic to my site?
An SEO campaign is a series of tasks performed to increase a search engine’s trust in a site for a specific set of search terms. As trust increases so does the site’s organic listing for those search terms. The higher a site’s listing in a search engine the more users of that search engine will find it.
What’s the first step in a new SEO campaign?
The first step in any new Shopify Plus SEO campaign is to choose a keyword list. The keywords you decide you want to rank for will become the backbone of all the other tasks performed by your SEO team.
Will SEO increase my traffic?
Given enough time, yes. Any site, even in the most competitive of industries, can build its authority with Google. As rankings build, so will organic traffic. Keep in mind, however, that this can take quite a while and can be subject to fluctuation as the industry or Google’s algorithm changes.
How much work does an SEO campaign involve?
Different campaigns and different clients put in differing amounts of work. You can be highly involved in your Shopify SEO campaign and put in work above and beyond what your agency is already doing, or you can let your agency handle SEO in order to focus on other areas of your business.
How long does it take to see results?
It depends on the campaign. A highly aggressive campaign will take more work but achieve results more quickly. A smaller campaign will have less output and take longer to bear fruit. Where you fall on this spectrum will depend highly on your budget, your current authority level, and your competition.
Can SEO keep my Shopify Plus store on the first page?
Enough SEO work can. The first page consists of 10 spots (or less) that everyone in your industry is competing for. You need to put in enough effort to outdo everyone competing for those 10 spots in order to keep your site ranking on page one.
Can negative SEO hurt my Shopify Plus store?
Yes. Negative SEO describes things that decrease Google’s trust in your site. This could be things on your site that simply need to be changed, or they could be malicious attacks. Part of an SEO campaign is making sure that these things are fixed quickly.
Will SEO help my business increase in revenue?
Most likely, yes. The amount of traffic an eCommerce site gets it highly correlated with the amount of sales it makes. That said, you can lead a horse to water, but you can’t always make it drink. SEO is only the first step of a sales funnel that is highly affected by the user experience on your website.
Why is Genius eCommerce® my best choice for Shopify Plus SEO?
We have been certified partners with Shopify Plus for several years. We are experts in the platform as well as eCommerce SEO. We are uniquely suited to provide the best service and advice to merchants on Shopify Plus who want to improve their rankings in Google.

measurable seo results.

Mac of all Trades

Mac of all Trades

increase in organic traffic in 1 year

27%

increase in organic revenue in 1 year

13%
read more
HB Sports

HB Sports

increase in organic traffic in 3 months

58%

increase in organic revenue in 3 months

166%
read more
iDemiGods

iDemiGods

increase in organic transactions

400%

increase in organic revenue

115%
read more

clients.
we don’t make this stuff up.

"I had the pleasure of working with Genius eCommerce® on two separate projects, and they did an incredible job both on SEO and PPC and were able to hit all of my goals sooner than I expected, which was a nice surprise. Me personally I’ve always been a bit skeptical when it comes to SEO but Genius eCommerce® actually helped me to understand how it all works. Hats off to them."

Jason F.
WholesaleTrucking

"Really enjoy working with the Genius eCommerce® team on our SEO campaign. Their process is really transparent and I always knew what was going on without having to constantly chase people. They are extremely knowledgeable about what search engines want and after only a month and a half I jumped in rankings for several keywords I was targeting. They even helped me with blogging which I never really had time for before. I’m constantly getting little updates from them, communication is constant and very direct. Very happy with the results so far."

Janet W.
Shop Sunflower Boutique

"They simplified everything so even I could understand it, which was a plus. They worked fast to get my campaign started and I saw results within the first few weeks. I like how they are always communicating with us, providing updates and progress on what’s going on. My goal for hiring Genius eCommerce® was to rank more of my products and increase my traffic and I have to say we’re on track to expand my campaign. These guys know their stuff."

Rob G.
Armada Co.

"The team at Genius eCommerce® listened to all of my concerns and were able to create a strategy based on my business goals. I knew it took time to get results from SEO work because of my previous experiences working with marketing agencies, but I had no idea they’d be able to bring me more traffic so fast. It only took a couple weeks - 5 out of 5 stars."

Steven W.
Apparel Farm

"I have one thing to say about Genius eCommerce®. If you want creative ways to build traffic and sales, hire these guys. They know what they’re doing."

James O.
Adrenaline Fuel Nutrition

"We have been working with Genius eCommerce® for several months at this point and we are very impressed with what they have been able to do for us. Several page one rankings, more organic traffic and sales, constant updates. They are very data-driven and are helping us better understand our Google analytics and BigCommerce stats. Whenever we have a question they’re also really good about getting back to us quickly. Highly recommend them!"

Aubrey C.
Coastline Denim

Synchrony
Sincerely Nuts
Steinway & Sons
Rollie
Mac of all Trades
Hitachi

these we make.
our blog.

Effective White Hat eCommerce SEO Techniques

November 13, 2020

SEO may be an ever-changing landscape, but certain constants remain. Knowing how to put the right techniques into play may determine how well your eCommerce website performs […]

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