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    Shopify SEO

    a strategy-driven shopify seo agency Get the boost your eCommerce needs and increase traffic,
    leads, and sales with Genius eCommerce®

    shopify seo for serious merchants who want results

    Improve organic traffic, increase brand awareness, and dominate your industry with our tried-and-true Shopify SEO strategies.

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    shopify seo agency

    shopify seo & digital marketing experts

    Properly implemented Shopify SEO services are vital for the health of any Shopify store. Without the right optimizations in place, your website will not rank high enough and will inevitably miss out on organic traffic, an essential ingredient for eCommerce success.

    We create impactful campaigns designed to bring in users that are already looking to make a purchase on your Shopify site. A professional eCommerce marketing agency not only helps you increase traffic, but it also draws in potential customers to your eCommerce website that are ready to convert.

    what’s behind genius ecommerce®?

    Before joining forces, our Shopify SEO specialists were among the best eCommerce SEO campaign strategists, each working within specific industries and niches and ever increasing sales for our customers. However, we were hungry for more. Today, we create custom eCommerce solutions for local companies who want to grow their reach and dominance, and never be constrained by platform or sales channel limitations ever again.

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    The Genius eCommerce® Mission

    We want you to outrank your competition on Google and every platform or channel you can capitalize on. After we conduct a thorough competitive analysis of your website, we will be able to answer all your questions:

    How much does Shopify SEO cost?

    This always depends on who you are competing against. Every industry and vertical has key players and different ground rules. During the discovery phase we will tell you where you stand, and how to allocate your marketing budget to make every dollar count. One thing is certain: Shopify SEO offers the best marketing ROI by far, and our Shopify SEO experts will tell you exactly how to use that to your advantage.

    How long will it take to see results?

    The specific keywords you need to target determine how long it will take to get to the top of search engine results and reel in more organic traffic. You can start climbing positions within weeks, surely. However, getting to the top is the real goal. We don’t settle for less than the top spots where 65% of all clicks happen, and you shouldn’t either. That’s why SEO campaigns are always a long-term commitment.

    Is Shopify the best platform for SEO?

    There is no “best platform”, there are only best practices. A highly optimized eCommerce site is the most effective tool to attract highly targeted traffic that is ready to convert within minutes. Shopify´s recent association with Google, makes them an obvious choice for merchants who need a solid head start. Additionally, the wizards at Genius eCommerce® know how to leverage the every Shopify feature to your advantage, making your site a veritable automated selling machine.

    our shopify seo services

    technical and on-page seo

    We tackle every aspect of technical and on-page SEO to ensure that your website has the proper foundation needed in order to climb the SERPs and draw in as much traffic as possible. We will help you address thin content, page speed issues, redirects, meta descriptions, keyword density, site structure, and more. Our team will also jumpstart your blog with SEO-driven content that your users are looking for.

    comprehensive backlinking

    No high-level SEO campaign is complete without the construction of a powerful backlink profile. Our unique strategy will help build authority for your online store through ample content generation and carefully-placed backlinks that point directly to your most valuable content and products. This will send powerful ranking indicators to Google that your website has relevant information pertaining to your industry.

    shopify plus partner

    Shopify Plus gives you so many tools to work with.

    shopify plus seo

    Every Shopify Plus merchant should be investing in quality SEO. More than that, they should be investing in a marketing partner that specializes in providing eCommerce SEO services that a Shopify Plus site needs in order to rank well. Shopify Plus gives you many tools to work with, and you deserve a marketing agency that knows what they are doing and can utilize these tools in order to help your business grow.

    We’re certified partners of Shopify Plus, which means they recommend us to their customers for the most complex custom design and development projects. We’ve taken that deep knowledge of the Shopify Plus platform and applied it to our SEO strategies for superior results. What we do goes way beyond title tags. We have a deep understanding of the platform, which means that we know where the strengths and weaknesses are. Which pieces of code might conflict with Google’s parameters or cause you to dip below their preferred speed ratings. Our expertise can also help you make informed decisions about design and development on your Shopify Plus site and whether or not such changes could affect your Google ranking.

    benefits of a shopify seo campaign

    organic search customers are better qualified customers

    Studies show that customers trust sites that they find via organic listing much more than sites that show up in paid ads. Organic search traffic is more likely to explore your website, read your content, and make a purchase. This is because customers know that sites at the top of Google’s organic rankings didn’t pay to take a short cut. They built their trust over the long term.

    seo improves site quality

    At its heart, SEO is simply the act of building a search engine’s trust in your site. A lot of the marks you need to hit in order to do that, such as fast site speed and mobile responsiveness, are things you should be doing to your site anyway. A Shopify store with an ongoing SEO campaign will keep up better with the latest technology because it’s what Google expects.

    an optimized site makes other marketing easier

    When you optimize your Shopify site for SEO you improve its overall quality in Google’s eyes. This means that if you later decide you want to try PPC marketing, your site will have a better quality score allowing you to bid less for better positions. You’ll also have analytics on keywords that have worked in the past to make informed decisions about your bids.

    seo results stick

    PPC is great because it can be turned on like a tap, but it can also be turned off like a tap. The minute you stop paying for your ads your clicks will disappear as quickly as they came. Organic rankings take much longer to build, but once you’ve built them they stay ranked because you’ve put in the work to prove your site belongs on the first page.

    shopify seo faqs

    How important are Shopify SEO Services?

    Google is still the undisputed king of online traffic. Ranking first on the first page of search results for queries related to your niche can drastically boost your traffic and conversions. Today, close to 50% of people start their customer journey by googling a product or asking questions related to it, and 90% of them would click on the first set of organic results. If you are not among them, your store might as well not exist. This makes SEO vital for Shopify store owners who are serious about dominating their industry.

    Will SEO increase my traffic?

    Definitely. SEO is the most cost-effective way to increase your traffic and visibility. However, it takes time. SEO is basically a way of making Google trust your site more than any other to answer their users´ questions. This trust is earned through constant work and always sticking to Google’s terms of use and recommendations. One of the main reasons some stores never see “results” is because they are constantly stopping and resuming campaigns, indicating instability and lack of commitment. Building trust, great content, and authority takes time and discipline. The wizards at Genius eCommerce® will not stop working until you are at the top of searches in your niche.

    How does Shopify SEO increase traffic to my site?

    SEO allows your Shopify store to reach privileged positions in search engines by optimizing your site’s structure, your content, and your backlink strategy. The idea is to make Google and your audiences fall in love with your brand by making it easier for them to find you and stay on your website. Factors such as load speeds, rich and unique content, backlinks from authoritative websites, and smart keyword strategies, let Google know that your page is made to satisfy your user’s expectations, so it recommends it by placing it among the first results.

    What’s the first step in a new Shopify SEO services campaign?

    You might be tempted to start off by doing keyword research. However, a good strategy begins a few steps before that. We recommend performing a comprehensive Shopify SEO audit and a thorough competitive research. This is the only way to know where your website needs improvement, and what factors should your marketing campaign focus on. At this stage, we discover a wealth of opportunities your store has been missing out on. An audit drastically improves the accuracy of your keyword research results and allows us to design an surgically focused shopify SEO strategy for long-term success.

    How much work does an SEO campaign involve?

    Honestly? A lot. That’s why specialized Shopify SEO agencies exist. Business owners who are busy taking care of their customers barely have the time to perform SEO full time, and even when they can, the results are typically disappointing. Shopify SEO companies are teams of professionals who routinely provide the best results and sustainable growth. Keeping up with changes in Google’s algorithm, search volume fluctuations and content placement opportunities are tasks that require constant monitoring and research if you hope to see results faster.

    How long does SEO take to show results?

    This is a very common question many of our potential partners ask. What we have to understand is that some niches are more crowded than others, and every site is built differently. So, if we take a website that’s not properly set up but wants to compete for high volume keywords in an area dominated by big brands, the time to make it rank will be significantly higher than the average campaign. Getting all your website’s ducks in a row, and then executing a sound Shopify SEO strategy can take a few weeks to do, but the results will depend on the keywords, the quality of the content your website produces, and even the budget you earmark for digital marketing.

    Can SEO keep my Shopify Plus store on the first page?

    SEO is the only way to keep a website on the first page. As we said before, it all depends on how much effort you put into outdoing your competitors. An expertly designed Shopify SEO strategy will attack every single factor that needs improvement. Technical SEO, content production, backlinks, and even unearthing keywords your competitors have never thought of, so Google understands that your website has a unique sales proposition for its users. If well executed, SEO will get you to the first spots of search results and keep your website there for a long time.

    Can negative SEO hurt my Shopify Plus store?

    Negative SEO, or black hat SEO, can take many shapes. It can be a DDoS attack, a competitor posting bad reviews, or a sudden surge of toxic links pointing to your website. However, the effectiveness of these attacks depend on who is managing your technical SEO. A specialized Shopify SEO agency would make sure all your plugins are up-to-date, and perform a periodic backlink check to disavow anything that looks suspicious. However, Google is getting more forgiving with negative SEO attacks and they typically give your website more than enough time to fix things before affecting your standing with them.

    Will SEO help my business increase in revenue?

    The short answer is yes. A well-executed Shopify SEO strategy will dramatically increase the amount of traffic your website receives. If you combine that with a well structured sales funnel, and engaging content, you won’t ever have to spend another dollar on other marketing channels. SEO is by far the most cost-effective way to market your business and boost sales, but it requires both a great marketing strategy and awesome customer service for it to give you the results you expect. Remember, you can lead a horse to water, but you can’t always make it drink.

    Why is Genius eCommerce® my best choice for Shopify Plus SEO?

    You’re here because you are running an eCommerce store and you want a Shopify SEO agency that can take it to the next level. If you want to see actual results, you can check our case studies below that show real life traffic improvements for our customers thanks to our partnership with them. Or you can give us a direct call to discuss your next steps in your path to dominating your niche and your competitors. Take advantage of our free eCommerce audit tool to seize the opportunity to work alongside the most knowledgeable professionals.

    your shopify seo agency

    Genius eCommerce® is helping tens of Shopify stores ride the eCommerce surge wave by providing long-term results and success.

    audit

    Expert Shopify Website Design Strategists

    You need a website that is 100% functional and easy to use. Our Shopify website design consultants will point you in the right direction so your website effectively guides users towards conversion, and search engines notice. Among the most important factors that positively affect your SEO campaign are lightning fast loading speeds, click-efficient shopping carts and one-click checkout systems that drastically reduce bounce and cart abandonment rates.

    Keyword Research

    Keyword Research

    Keywords are the link between what people are searching for and what you can do for them. A perfectly executed keyword research takes many factors into account. The name of your product or service is not the only relevant factor when deciding for keywords. Studying user behavior and how they regularly perform queries is key to building content that effectively provides solutions. Genius eCommerce® is the best Shopify SEO agency due to its approach when performing keyword research based on user intent and the demand for actionable content. We never leave high-volume/high-traffic keywords aside, but we’re always on the lookout for long tail keywords that feel more natural for higher conversion rates and rankings. Contact our specialists and let’s get to work.

    Technical SEO

    Technical SEO

    While Shopify makes it easy for merchants to build a website and start selling their products right away, their default settings are of the one-size-fits-all kind. Every store is different and must offer unique content and experiences to their visitors if they want to stand out from the crowd. Let our Shopify SEO experts dig into the more than 200 factors that make your website tick, and optimize each one of them for peak performance. The end result will be a store that both users and search engines will love crawling, increasing your rankings, traffic and conversion rates.

    Backlinks

    Backlinking Strategy

    Backlinks are a strong signal that people like your content and products. They are a vote of confidence from other websites, and let search engines know that they can recommend your website to their users. However, not all votes have the same weight. With the help of a professional Shopify SEO agency, you can craft a link building strategy that attracts links from reputable and authoritative sites that not only transfer some of their credibility to your store, but also generate traffic by telling their users they can trust your business to answer their questions and solve their problems.

    Free SEO Audit

    The first step in every SEO campaign is to find out exactly where you stand compared to your competition and how your website is performing right now. It is the only way to know where your SEO must start and what the strategy should be. There is no point in having a beautiful website that nobody can find or don’t even know how to use. Let the wizards at Genius eCommerce® tell you exactly how you’re leaving money on the table and how to stop the bleeding. We perform on-page and off-page technical audits, as well as a competitive analysis to identify the core problems your Shopify store might be experiencing.

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    Shopify One-Click Checkout Made Easy With Shop Pay

    Give your customers a hassle-free shopping experience by seamlessly integrating Shop Pay into your checkout, payment, and logistics process, allowing your customers to bypass unnecessary steps during their customer journey.

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    Our expert Shopify developers can effortlessly streamline your checkout process, drastically cutting bounce rates, thus increasing your overall Shopify SEO value and reducing your cart abandonment rates.

    Today, almost everyone has purchased something through a Shopify-powered store. It means that all their payment and shipping information is already stored waiting for you to capitalize on it.

    However, Shop Pay requires careful planning and implementation to avoid common pitfalls many merchants fall into. Talk to one of our Shopify SEO experts today and find out how to maximize your website’s performance today.

    Shopify SEO Tips

    Shopify is quickly outpacing all other eCommerce platforms due to its relative simplicity and its powerful out-of-the-box SEO capabilities. However, there is still some legwork to do if you want your store to be competitive and optimized to the brim.

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    Here are some Shopify tips can start applying from day one to have at least a head start:

    Watch out for duplicate content

    When your catalog of products grows, it is tempting to use the same text over and over again, especially if you´re describing the same product but have a page for different colors or styles. There are also instances where your product descriptions come directly from the manufacturer, meaning that other similar businesses will contain the same text as yours.

    Search engines take content uniqueness very seriously and tend to favor websites that make sure the information they provide is valuable. There are many ways to make sure your content is always 100% unique. You can do a manual search of all your products and pages, and change product descriptions one by one, or hire a Shopify SEO agency with a team of expert copywriters that will make short work of all duplicate content in your website.

    Mind your title tags and meta descriptions

    Shopify does a great job at automatically creating some of these for you, making it easier for users to think this process can be completely overlooked. However, as search trends change or as you refocus your keyword strategy, modifying all of your titles and descriptions to match those can be a very time-consuming process. A good Shopify tip for writing meta descriptions is to avoid the use of “stop words” such as “the”, “a”, “if”, “and”, “or”. It is always better to use unaltered keywords. However, this could pose serious problems for those who are not used to writing SEO-optimized copy. If you want to get all your titles and meta descriptions right and permanently up-to-date, it is a good idea to hire Shopify experts who dedicate their time to writing 100% optimized content every day.

    Keep all your Shopify Store Images Optimized

    It is good practice to have a uniform size and resolution for your product images. It is one of the easiest ways to give your website and brand a cohesive look. But a more powerful reason is that improperly sized images will negatively affect your Shopify SEO value. Finding an “appropriate” image size for your product catalog is difficult because you also want high-quality pictures to showcase your products.

    One other element to consider regarding images is the use of alt tags. Google uses alt tags for understanding what images are about so it can later sort them out in image search results. This makes it imperative to properly tag all images on your website if you want them to be organically found and lead traffic to your website. Alt tags also improve your website’s accessibility as it allows users with impaired visibility to use screen readers that verbally describe images to them.

    Sizing and writing proper alt tags for your images can be a herculean task. That’s why so many merchants depend on experienced Shopify SEO agencies to continually optimize their websites for maximum performance.

    Maintain a Proper Internal Linking Structure

    Many websites are difficult to navigate because they do not offer a clear conversion path to their visitors. Some websites benefit from linking each product category to their catalog or just offering their products right from the homepage. But it all depends on the industry and what merchants want their users to do while navigating through their website.

    There are many factors to consider when designing a site’s structure. If you want your website to be intuitive and offer a seamless experience for your visitors, your best bet is to hire an experienced team of Shopify experts like Genius Ecommerce and let them design the perfect sales funnel for your store.

    Learn The Technical Aspects of Running a Shopify Store

    Shopify is extremely intuitive as an eCommerce platform and does not require much technical knowledge on the part of their users to set up shop and start selling. However, your online store is still a website and, if you want to customize it properly and still attract organic traffic from Google and other channels, you need to learn how the machine works.

    There are an impressive number of technical factors that profoundly impact your website’s performance. Your site’s sitemap.xml and robot.txt files, HTML and CSS validation, redirects and crawl issues, canonical tags, loading speeds, and responsiveness. All of it can sound overwhelming, and it indeed affects the productivity of a business if Shopify SEO becomes its main activity instead of selling products and services. In the long run, hiring the best eCommerce SEO agency will save time and money, and guarantee a constant flow of high-quality leads by keeping the technical side of your online store at peak performance.

    Design a High-Quality Backlink Strategy

    Links that point to your store add considerable value to your eCommerce SEO efforts. Backlinks serve as votes of confidence issued by authoritative sites, and Google takes them into account when evaluating a site’s value in searches. However, not all links have a positive impact on your website’s performance. That is why crafting a well-thought-out backlink strategy that only includes high-quality referrals from reputed sources is vital if you want your eCommerce to outpace your competition and establish your brand as a trusted source of information and solutions.

    Finding and securing the right backlinks for your business takes time and research. The best way to secure valuable backlinks is to consistently write engaging and informative content in the form of blog posts, newsletters, social media posts, and other pieces of content that users are willing to consume and share. Genius Ecommerce® is a team of expert Shopify SEO strategists with a knack for designing and executing effective content and backlink strategies grounded on user behavior data.

    measurable seo results.

    seo results Mac of all Trades

    Mac of all Trades

    increase in organic traffic in 1 year

    27%

    increase in organic revenue in 1 year

    13%
    read more
    seo results HB Sports

    HB Sports

    increase in organic traffic in 3 months

    58%

    increase in organic revenue in 3 months

    166%
    read more
    seo results iDemiGods

    iDemiGods

    increase in organic transactions

    400%

    increase in organic revenue

    115%
    read more

    FREE In-depth SEO and PPC Analysis

    valid to new merchants only

    clients.
    we don’t make this stuff up.

    "I had the pleasure of working with Genius eCommerce® on two separate projects, and they did an incredible job both on SEO and PPC and were able to hit all of my goals sooner than I expected, which was a nice surprise. Me personally I’ve always been a bit skeptical when it comes to SEO but Genius eCommerce® actually helped me to understand how it all works. Hats off to them."

    Jason F.
    WholesaleTrucking

    "Really enjoy working with the Genius eCommerce® team on our SEO campaign. Their process is really transparent and I always knew what was going on without having to constantly chase people. They are extremely knowledgeable about what search engines want and after only a month and a half I jumped in rankings for several keywords I was targeting. They even helped me with blogging which I never really had time for before. I’m constantly getting little updates from them, communication is constant and very direct. Very happy with the results so far."

    Janet W.
    Shop Sunflower Boutique

    "They simplified everything so even I could understand it, which was a plus. They worked fast to get my campaign started and I saw results within the first few weeks. I like how they are always communicating with us, providing updates and progress on what’s going on. My goal for hiring Genius eCommerce® was to rank more of my products and increase my traffic and I have to say we’re on track to expand my campaign. These guys know their stuff."

    Rob G.
    Armada Co.

    "The team at Genius eCommerce® listened to all of my concerns and were able to create a strategy based on my business goals. I knew it took time to get results from SEO work because of my previous experiences working with marketing agencies, but I had no idea they’d be able to bring me more traffic so fast. It only took a couple weeks - 5 out of 5 stars."

    Steven W.
    Apparel Farm

    "I have one thing to say about Genius eCommerce®. If you want creative ways to build traffic and sales, hire these guys. They know what they’re doing."

    James O.
    Adrenaline Fuel Nutrition

    "We have been working with Genius eCommerce® for several months at this point and we are very impressed with what they have been able to do for us. Several page one rankings, more organic traffic and sales, constant updates. They are very data-driven and are helping us better understand our Google analytics and BigCommerce stats. Whenever we have a question they’re also really good about getting back to us quickly. Highly recommend them!"

    Aubrey C.
    Coastline Denim

    Synchrony
    Sincerely Nuts
    Steinway & Sons
    Rollie
    Mac of all Trades
    Hitachi

    these we make.
    our blog.

    November 19, 2021

    Ever since the dawn of eCommerce, shoppers have been creating gaps in how we understand buying decisions. Some insights required data to validate while others simply needed […]

    FREE In-depth SEO & PPC Analysis

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