Shopify SEO

shopify seo services

shopify seo securing long-term growth

SEO can build a bridge between your Shopify store and potential customers. Improve organic traffic, increase brand awareness, and solidify your business with our proven eCommerce Shopify SEO strategies.

Get a FREE In-depth SEO and PPC Analysis

let’s get started
shopify seo agency

shopify seo & digital marketing experts

Properly implemented Shopify SEO services are vital for the health of any Shopify store. Without the right optimizations in place, your website will not rank high enough and will inevitably miss out on organic traffic, an essential ingredient for eCommerce success.

We create impactful campaigns designed to bring in users that are already looking to make a purchase on your Shopify site. A good SEO campaign not only increases traffic but draws in potential customers to your eCommerce website that are ready to convert.

our shopify seo services

technical and on-page seo

We tackle every aspect of technical and on-page SEO to ensure that your website has the proper foundation needed in order to climb the SERPs and draw in as much traffic as possible. We will help you address thin content, page speed issues, redirects, meta descriptions, keyword density, site structure, and more. Our team will also jumpstart your blog with SEO-driven content that your users are looking for.

comprehensive backlinking

No high-level SEO campaign is complete without the construction of a powerful backlink profile. Our unique strategy will help build authority for your online store through ample content generation and carefully-placed backlinks that point directly to your most valuable content and products. This will send powerful ranking indicators to Google that your website has relevant information pertaining to your industry.

shopify plus partner

Shopify Plus gives you so many tools to work with.

shopify plus seo

Every Shopify Plus merchant should be investing in quality SEO. More than that, they should be investing in a marketing partner that specializes in providing eCommerce SEO services that a Shopify Plus site needs in order to rank well. Shopify Plus gives you many tools to work with, and you deserve a marketing agency that knows what they are doing and can utilize these tools in order to help your business grow.

We’re certified partners of Shopify Plus, which means they recommend us to their customers for the most complex custom design and development projects. We’ve taken that deep knowledge of the Shopify Plus platform and applied it to our SEO strategies for superior results. What we do goes way beyond title tags. We have a deep understanding of the platform, which means that we know where the strengths and weaknesses are. Which pieces of code might conflict with Google’s parameters or cause you to dip below their preferred speed ratings. Our expertise can also help you make informed decisions about design and development on your Shopify Plus site and whether or not such changes could affect your Google ranking.

benefits of a shopify seo campaign

organic search customers are better qualified customers

Studies show that customers trust sites that they find via organic listing much more than sites that show up in paid ads. Organic search traffic is more likely to explore your website, read your content, and make a purchase. This is because customers know that sites at the top of Google’s organic rankings didn’t pay to take a short cut. They built their trust over the long term.

seo improves site quality

At its heart, SEO is simply the act of building a search engine’s trust in your site. A lot of the marks you need to hit in order to do that, such as fast site speed and mobile responsiveness, are things you should be doing to your site anyway. A Shopify store with an ongoing SEO campaign will keep up better with the latest technology because it’s what Google expects.

an optimized site makes other marketing easier

When you optimize your Shopify site for SEO you improve its overall quality in Google’s eyes. This means that if you later decide you want to try PPC marketing, your site will have a better quality score allowing you to bid less for better positions. You’ll also have analytics on keywords that have worked in the past to make informed decisions about your bids.

seo results stick

PPC is great because it can be turned on like a tap, but it can also be turned off like a tap. The minute you stop paying for your ads your clicks will disappear as quickly as they came. Organic rankings take much longer to build, but once you’ve built them they stay ranked because you’ve put in the work to prove your site belongs on the first page.

shopify seo faqs

How important is SEO to my Shopify Plus store?

Google is still the undisputed king of online traffic. Ranking first on the first page of search results for queries related to your niche can drastically boost your traffic and conversions. Today, close to 50% of people start their customer journey by googling a product or asking questions related to them, and 90% of them would click on the first set of organic results. If you are not among them, your store might as well not exist. This makes SEO vital for Shopify store owners who are serious about dominating their industry.

How does SEO increase traffic to my site?

SEO allows your Shopify store to reach privileged positions in search engines by optimizing your site’s structure, your content, and your backlink strategy. The idea is to make Google and your audiences fall in love with your brand by making it easier for them to find you and stay on your website. Factors such as load speeds, rich and unique content, backlinks from authoritative websites, and smart keyword strategies, let Google know that your page is made to satisfy your user’s expectations, so it recommends it by placing it among the first results.

What’s the first step in a new Shopify SEO services campaign?

You might be tempted to start with keyword research, but there are a few steps you need to take before that. We recommend performing a comprehensive Shopify SEO audit and a thorough competitive research. This is the only way to know where your website needs improvement, and what factors should your marketing campaign focus on. At this stage, we discover a wealth of opportunities your store has been missing out on. An audit drastically improves the accuracy of your keyword research results and allows us to design an surgically focused shopify SEO strategy for long-term success.

Will SEO increase my traffic?

Definitely. SEO is the most cost-effective way to increase your traffic and visibility. However, it takes time. SEO is basically a way of making Google trust your site more than any other to answer their users’ questions, and trust is earned through constant work. One of the main reasons some stores never see “results” is because they are constantly stopping and resuming campaigns, which is a sign of instability. Building trust, great content, and authority takes time and discipline. The wizards at Genius eCommerce® will not stop working until you are at the top of searches in your niche.

How much work does an SEO campaign involve?

Honestly? A lot. That’s why specialized Shopify SEO agencies exist. Business owners who are busy taking care of their customers barely have the time to perform SEO full time, and even when they can, the results are typically disappointing. Shopify SEO companies are teams of people who routinely provide the best results and sustainable growth. Keeping up with changes in Google’s algorithm, search volume fluctuations and content placement opportunities are tasks that require constant monitoring and research.

How long does SEO take to show results?

This is a very common question we receive from many of our potential partners. WHat we have to understand is that some niches are more crowded than others, and every site is built differently. So, if we take a website that’s not properly set up that wants to compete for high volume keywords in an area dominated by big brands, the time to make it rank will be significantly higher than the average campaign. Getting all your website’s ducks in a row, and then executing a sound Shopify SEO strategy can take a few weeks to do, but the results will depend on the keywords, the quality of the content your website produces, and even the budget you earmark for digital marketing.

Can SEO keep my Shopify Plus store on the first page?

SEO is the only way to keep a website on the first page. As we said before, it all depends on how much effort you put into outdoing your competitors. An expertly designed Shopify SEO strategy will attack every single factor that needs improvement. Technical SEO, content production, backlinks, and even unearthing keywords your competitors have never thought of, so Google understands that your website has a unique sales proposition for its users. If well executed, SEO will get you to the first spots of search results and keep your website there for a long time.

Can negative SEO hurt my Shopify Plus store?

Negative SEO, or black hat SEO, can take many shapes. It can be a DDoS attack, a competitor posting bad reviews, or a sudden surge of toxic links pointing to your website. However, the effectiveness of these attacks depend on who is managing your technical SEO. A specialized Shopify SEO agency would make sure all your plugins are up-to-date, and perform a periodic backlink check to disavow anything that looks suspicious. However, Google is getting more responsive to negative SEO attacks and they typically give your website more than enough time to fix things before affecting your standing with them.

Will SEO help my business increase in revenue?

The short answer is yes. A well-executed Shopify SEO strategy will dramatically increase the amount of traffic your website receives. If you combine that with a well structured sales funnel, and engaging content, you won’t ever have to spend another dollar on other marketing channels. SEO is by far the most cost-effective way to market your business and boost sales, but it requires both a great marketing strategy and awesome customer service for it to give you the results you expect. Remember, you can lead a horse to water, but you can’t always make it drink.

Why is Genius eCommerce® my best choice for Shopify Plus SEO?

You’re here because you’re looking for an eCommerce SEO agency that can show you results. You can check our case studies below that demonstrate real improvements thanks to our partnership with them. Or you can give us a direct call where we can discuss your next steps in your path to dominating your niche and your competitors. Take advantage of our free eCommerce audit and feel what it is like to work with people who know their trade better than any other agency.

your shopify seo agency

Genius eCommerce® is helping tens of Shopify stores ride the eCommerce surge wave by providing long-term results and success.


Free PPC and eCommerce Audit

The first step in every SEO campaign is to find out exactly where you stand compared to your competition and how your website is performing right now. It is the only way to know where your SEO must start and what the strategy should be. There is no point in having a beautiful website that nobody can find or don’t even know how to use. Let the wizards at Genius eCommerce® tell you exactly how you´re leaving money on the table and how to stop the bleeding. We perform on-page and off-page technical audits, as well as a competitive analysis to identify the core problems your Shopify store might be experiencing.

Keyword Research

Keyword Research

Keywords are the link between what people are searching for and what you can do for them. A perfectly executed keyword research takes many factors into account. Not only the name of your product or service, but also user behavior and how they regularly perform queries. Genius eCommerce® is the best Shopify SEO agency due to its approach when performing keyword research based on user intent and the demand for actionable content. We never leave high-volume/high-traffic keywords aside, but we´re always on the lookout for long tail keywords that are natural for higher conversion rates and rankings. Contact our specialists and let´s get to work.

Technical SEO

Technical SEO

While Shopify makes it easy for merchants to build a website and start selling their products right away, their default settings are of the one-size-fits-all kind. Every store is different and must offer unique content and experiences to their visitors if they want to stand out from the crowd. Let our Shopify SEO experts dig into the more than 200 factors that make your website tick, and optimize each of them for peak performance. The end result will be a store that both users and search engines will love crawling, increasing both your rankings, traffic and conversion rates.


Backlinking Strategy

Backlinks are a strong signal that people like your content and products. They are a vote of confidence from other websites, and let search engines know that they can recommend your website to their users. However, not all votes have the same weight. With the help of a professional Shopify SEO agency, you can craft a link building strategy that attracts links from reputable and authoritative sites that not only transfer some of their credibility to your store, but also generate traffic by telling their users they can trust your business.

measurable seo results.

Mac of all Trades

Mac of all Trades

increase in organic traffic in 1 year


increase in organic revenue in 1 year

read more
HB Sports

HB Sports

increase in organic traffic in 3 months


increase in organic revenue in 3 months

read more


increase in organic transactions


increase in organic revenue

read more

FREE In-depth SEO and PPC Analysis

valid to new merchants only

we don’t make this stuff up.

"I had the pleasure of working with Genius eCommerce® on two separate projects, and they did an incredible job both on SEO and PPC and were able to hit all of my goals sooner than I expected, which was a nice surprise. Me personally I’ve always been a bit skeptical when it comes to SEO but Genius eCommerce® actually helped me to understand how it all works. Hats off to them."

Jason F.

"Really enjoy working with the Genius eCommerce® team on our SEO campaign. Their process is really transparent and I always knew what was going on without having to constantly chase people. They are extremely knowledgeable about what search engines want and after only a month and a half I jumped in rankings for several keywords I was targeting. They even helped me with blogging which I never really had time for before. I’m constantly getting little updates from them, communication is constant and very direct. Very happy with the results so far."

Janet W.
Shop Sunflower Boutique

"They simplified everything so even I could understand it, which was a plus. They worked fast to get my campaign started and I saw results within the first few weeks. I like how they are always communicating with us, providing updates and progress on what’s going on. My goal for hiring Genius eCommerce® was to rank more of my products and increase my traffic and I have to say we’re on track to expand my campaign. These guys know their stuff."

Rob G.
Armada Co.

"The team at Genius eCommerce® listened to all of my concerns and were able to create a strategy based on my business goals. I knew it took time to get results from SEO work because of my previous experiences working with marketing agencies, but I had no idea they’d be able to bring me more traffic so fast. It only took a couple weeks - 5 out of 5 stars."

Steven W.
Apparel Farm

"I have one thing to say about Genius eCommerce®. If you want creative ways to build traffic and sales, hire these guys. They know what they’re doing."

James O.
Adrenaline Fuel Nutrition

"We have been working with Genius eCommerce® for several months at this point and we are very impressed with what they have been able to do for us. Several page one rankings, more organic traffic and sales, constant updates. They are very data-driven and are helping us better understand our Google analytics and BigCommerce stats. Whenever we have a question they’re also really good about getting back to us quickly. Highly recommend them!"

Aubrey C.
Coastline Denim

Sincerely Nuts
Steinway & Sons
Mac of all Trades

these we make.
our blog.

FREE In-depth SEO & PPC Analysis

Valid for new merchants only.

    What's your website URL?

    Please provide your contact information:

    Which in-depth analysis are you interested in?

    Who are your main competitors?