shopify seo services

Google is still the undisputed king of online traffic. Ranking first on the first page of search results for queries related to your niche can drastically boost your traffic and conversions. Today, close to 50% of people start their customer journey by googling a product or asking questions related to them, and 90% of them would click on the first set of organic results. If you are not among them, your store might as well not exist. This makes SEO vital for Shopify store owners who are serious about dominating their industry.

SEO allows your Shopify store to reach privileged positions in search engines by optimizing your site’s structure, your content, and your backlink strategy. The idea is to make Google and your audiences fall in love with your brand by making it easier for them to find you and stay on your website. Factors such as load speeds, rich and unique content, backlinks from authoritative websites, and smart keyword strategies, let Google know that your page is made to satisfy your user’s expectations, so it recommends it by placing it among the first results.

You might be tempted to start with keyword research, but there are a few steps you need to take before that. We recommend performing a comprehensive Shopify SEO audit and a thorough competitive research. This is the only way to know where your website needs improvement, and what factors should your marketing campaign focus on. At this stage, we discover a wealth of opportunities your store has been missing out on. An audit drastically improves the accuracy of your keyword research results and allows us to design an surgically focused shopify SEO strategy for long-term success.

Definitely. SEO is the most cost-effective way to increase your traffic and visibility. However, it takes time. SEO is basically a way of making Google trust your site more than any other to answer their users’ questions, and trust is earned through constant work. One of the main reasons some stores never see “results” is because they are constantly stopping and resuming campaigns, which is a sign of instability. Building trust, great content, and authority takes time and discipline. The wizards at Genius eCommerce^® will not stop working until you are at the top of searches in your niche.

Honestly? A lot. That’s why specialized Shopify SEO agencies exist. Business owners who are busy taking care of their customers barely have the time to perform SEO full time, and even when they can, the results are typically disappointing. Shopify SEO companies are teams of people who routinely provide the best results and sustainable growth. Keeping up with changes in Google’s algorithm, search volume fluctuations and content placement opportunities are tasks that require constant monitoring and research.

This is a very common question we receive from many of our potential partners. WHat we have to understand is that some niches are more crowded than others, and every site is built differently. So, if we take a website that’s not properly set up that wants to compete for high volume keywords in an area dominated by big brands, the time to make it rank will be significantly higher than the average campaign. Getting all your website’s ducks in a row, and then executing a sound Shopify SEO strategy can take a few weeks to do, but the results will depend on the keywords, the quality of the content your website produces, and even the budget you earmark for digital marketing.

SEO is the only way to keep a website on the first page. As we said before, it all depends on how much effort you put into outdoing your competitors. An expertly designed Shopify SEO strategy will attack every single factor that needs improvement. Technical SEO, content production, backlinks, and even unearthing keywords your competitors have never thought of, so Google understands that your website has a unique sales proposition for its users. If well executed, SEO will get you to the first spots of search results and keep your website there for a long time.

Negative SEO, or black hat SEO, can take many shapes. It can be a DDoS attack, a competitor posting bad reviews, or a sudden surge of toxic links pointing to your website. However, the effectiveness of these attacks depend on who is managing your technical SEO. A specialized Shopify SEO agency would make sure all your plugins are up-to-date, and perform a periodic backlink check to disavow anything that looks suspicious. However, Google is getting more responsive to negative SEO attacks and they typically give your website more than enough time to fix things before affecting your standing with them.

The short answer is yes. A well-executed Shopify SEO strategy will dramatically increase the amount of traffic your website receives. If you combine that with a well structured sales funnel, and engaging content, you won’t ever have to spend another dollar on other marketing channels. SEO is by far the most cost-effective way to market your business and boost sales, but it requires both a great marketing strategy and awesome customer service for it to give you the results you expect. Remember, you can lead a horse to water, but you can’t always make it drink.

You’re here because you’re looking for an eCommerce SEO agency that can show you results. You can check our case studies below that demonstrate real improvements thanks to our partnership with them. Or you can give us a direct call where we can discuss your next steps in your path to dominating your niche and your competitors. Take advantage of our free eCommerce audit and feel what it is like to work with people who know their trade better than any other agency.