When you partner with an eCommerce platform, you gain the suite of development options offered by that platform. While these options are often more than sufficient for setting up an eCommerce site for any business, there is no way for platforms to offer all of the features their clients would like. When developing your eCommerce website and comparing it to other sites in your industry, you might quickly develop a list of features you would like for your site that are not baked into your platform.
In order to add these features to your website, you need a webpage developer who can physically code them in. By hiring a development team familiar with your eCommerce platform, customization is virtually limitless. Web development can greatly improve the appearance and function of your website, leading to greater user retention.
Mega menus are an amazing feature for your eCommerce site. Unlike a standard drop-down menu, these menus often feature categories and subcategories so your customers can browse a wider range of options at a glance. While standard menu options are a standard feature for all eCommerce platforms, they do not include options for creating these comprehensive menus.
Developers can easily create gorgeous mega menus with any of the options your business needs. Whether this includes several subcategory options or the inclusion of images with your menus, almost anything is possible with the right coding.
Another common feature that requires development is custom search. Most eCommerce platforms come with search features that allow for faceted search. This allows users to customize their search in terms of brand, size, color, and other common facets.
If your business requires a more specific facet, you’re going to need a custom search. For example, if you run a business that sells plants, you might have customers who want to search your products by how much light they require. This functionality will be valuable in assisting your customers to make purchases, but no platform is going to have a “light level” facet built into their search functions.
Auto-completing search terms are another feature that customers appreciate. Several developers are able to add coding to your search features to include auto-complete and recommended search features. Features like these make it easier to navigate your site and add a professional touch that users appreciate.
One Click Purchasing
Another valuable function that many platforms do not include is one-click purchasing. Made popular as a feature for Amazon Prime, the eCommerce giant now offers this to all of its customers. Rather than adding a product to a cart and then moving to checkout, one-click purchasing takes the customer straight to checkout.
For sites that link customer payment data to account, this can even be used for instant purchases with no further steps. These tools are extremely valuable for cashing in on impulse purchases and streamlining the purchasing process. Having customers view their cart before checkout can lead to indecision. The faster you can allow a customer to go from the initial desire for a product to purchase, the less chance that your customers will reconsider.
To learn more about features that will improve your eCommerce site’s performance, turn to Genius eCommerce. Our experts are here to keep you up to date on the latest tips and news in the world of eCommerce.