Tag Archives: user experience

Google search algorithm update

Google Algorithm Update: Ranking Shifts from Core Update

On March 12, Google launched an algorithm update that was called to March 2019 Core Update. An algorithm update is nothing substantial for Google. They make daily updates to their algorithm, sometimes multiple times per day. The results of this algorithm update have been different for users. The average ranking of a number of websites

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O2O ecommerce in seo campaign

Optimizing for Online-to-Offline (O2O) Commerce

Online-to-offline commerce has brought online customers to brick and mortar stores. This business strategy uses emails and internet advertisements to entice online customers to come to the physical stores. The strategy is designed to create a seamless shopping experience, bringing the digital store together with the physical location. While online shopping continues to gain popularity,

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Google

Let’s Talk Google Ranking Factors

Over the years, another new factor in ranking on search engines like Google has popped up. In 2014, it was HTTPS. In 2015, mobile usability was a factor. In 2016, it was content development. In 2017, the focus was back on HTTPS. Last year, in 2018, the focus was on page speed, particularly for mobile.

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eCommerce B2B B2C

Tips That Can Increase B2B eCommerce Sales and Repeat Customers

B2B eCommerce can be more complex than B2C, especially when it comes to acquiring new customers and retaining existing customers. The effort required by sales teams is much more intense for businesses. Selling to new business obviously keeps things moving and improves your brand, it is the longevity of keeping existing customers that has a

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Landing pages

How To Make Your Landing Pages Stand Out

A landing page to a website is like walking through the door of a brick and mortar location. It is the first place you see when you enter an eCommerce website. Landing pages are different than the homepage in that they are a more targeted location to place customers in the right spot for the

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customer service customers

Converse with Customers for an Improved User Experience

User experience is a factor that has been subject to a number of trends in eCommerce over the last few years. If you are not making the experience as easy and simple as possible for your customers, or at least providing the necessary resources to make the shopping experience a quality one, you are falling

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Online checkout

Why You Should Get Smart with Checkout?

The checkout and payment process is the final step for the customer and it can be the most difficult for eCommerce merchants. The customer journey begins from the start of their search for a product, whether they are browsing or searching for a specific term or product. You have passed every part of the journey

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customer service

Why Excellent Customer Service is a Necessary eCommerce Trend

Shopping online is convenient. That’s why people love eCommerce. They can shop from anywhere at any time. With the growth of the eCommerce industry and the convenience it provides, having great customer service is important. The customer experience can drive your entire business. It helps create repeat customers and gives you a solid reputation. Future

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virtual reality

Augmented Reality, Virtual Reality and Why They are Trending

The world of eCommerce continues to grow every year. In fact, it is expected that the worldwide eCommerce market will have an increase in sales of over 246 percent by 2021. The reason for this is that more people are willing to make purchases online as technology becomes more advanced and transforms the shopping experience.

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