volusion seo

In many ways! SEO is all about getting into Google’s good graces. Fortunately, a lot of the things they ask you to do to rank well are also just best practices for running a website, like site speed upgrades or mobile responsiveness. An SEO campaign can help make sure a website is following all the most up to date suggestions in the industry.

You have to do a lot to build your site’s authority with search engine algorithms. Some of the best strategies are to keep your content fresh and updated with keywords, to get other sites to link back to your site, and to make sure all your pages are fully optimized to deliver a good experience for the user.

A common misconception within the SEO field is that a site can simply ‘be optimized’ and then it’s good to go. In reality, on-site optimization is an ongoing process of monitoring a site, squashing issues as they appear and making updates and changes as they come out.

Think of your network of backlinks as a group friends who vouch for you. If Google sees that in places where folks are discussing the topics that you want to rank for, and those people are also linking to your site, Google will consider you to be more of an authority on those topics.

A backlink can come from almost anywhere. Guest blogs or other off-site content are the most common way to get one. If you have a network of people you work with who have their own high-authority sites, consider asking them to allow you to post a piece of content in exchange for a link back to your site.

Off-site content is content that will be posted elsewhere on the web to lead back to your site. This is done to show Google that, where people are talking about the topics you want to rank for, they are also mentioning your site. This gives Google more of a reason to trust you and rank you well for related search terms.

When we’re creating a keyword list for a new client we look into where they are starting from and how competitive the industry is around them. We recommend most clients to begin with easier keywords to begin gaining authority before targeting harder ones. Also, keep longevity in mind. These keywords will take months to rank. Make sure you go after terms that will remain relevant to your business.

Right now! Domain authority takes time to build. Even if you don’t have the budget to pay for a full-scale Volusion SEO campaign at the moment, you should begin by doing what you can on your own. The sooner you start working on these items the faster you’ll be able to move later.

You really shouldn’t if you can help it. Once you’ve begun to build your rankings they will have staying power, for a while, but the longer you stay out of the game the more your competitors will be building up their profiles around you and the more your site will get out of date compared to what Google recommends. SEO is sticky, but eventually, your rankings will slip.

We are a particularly good fit for your SEO campaign because of our expertise in the Volusion platform as well as in eCommerce SEO. We know how to take advantage of what Volusion offers to make your site more attractive to Google. We can also see the whole picture. So if a change you make will affect the site or your rankings adversely, we’re in a unique position to see those issues coming and head them off.