volusion seo & digital marketing experts
Business owners on Volusion know how topsy turvy the world of Google rankings can be. A store that was once riding high on first-page positions can drop like a stone with a single algorithm change, a new competitor, or unseen negative SEO factors. That’s why it’s smart to invest in a Volusion SEO campaign. Not only will you be putting the work in to improve the rankings you already have, but you’ll have a professional SEO team watching your site’s back. We’re here to let you know if there are any changes that are coming down the pike that could drastically affect your ranking. We’ll make suggestions about how to keep your pages up to date with Google’s best practices and read all the latest news about what changes they’re making so that you can focus on what’s important, running your business.
Our Volusion SEO Services
Search Engine Optimization should be a foundational piece of every eCommerce merchant’s digital marketing plan. It improves the health and strength of your site while also bringing in more traffic. Our digital marketing team works side by side with our expert Volusion designers and developers to deliver a truly full-service experience.
Lead Generation SEO
SEO can be about a lot more than driving sales. If you need a campaign that is tailored to connecting your business with new clients, we specialize in that too. Our Volusion SEO campaigns are laser targeted to find the keywords that are most relevant to the kind of clients you want to attract.
Pay Per Click marketing can be a great compliment to an SEO campaign. Not only can it get you sales sooner, but it can be more agile than SEO. Where SEO might take months to go after new keywords, PPC can chase the trends in your industry that are hot right now.
The point where a visitor turns into a conversion should not be the end of your marketing funnel, not by a long shot. The best potential customers are ones that have purchased from you before. Keep your brand in their minds with a professional email marketing campaign.
We constantly watch your campaign performance and course-correct as it goes along.
Every Volusion merchant should have a Volusion SEO campaign. Not just any SEO marketing campaign, but one tailored to work best with the Volusion platform, by a team that has Volusion experience. We design and develop Volusion sites every day. So we know what tools they have that can help your site be better optimized to rank well with Google. We also know all the customizations and workarounds to make your site perform better anywhere that your platform is limiting you.
Our Volusion SEO campaigns are designed specifically for each new client that hires us. You won’t have to choose from three pre-packaged options. Instead, we do an audit of your website, determine it’s strengths and weaknesses, chart where it is now and how far it needs to go. Once we do our research, then we design a campaign that will work for you. We’re also constantly watching the campaign performance and can help make suggestions if we need to course-correct as the campaign goes along. If you need a professional Volusion SEO team, get in contact with us today to see how your site could be performing better!
benefits of a volusion seo campaign
a more up to date site
An SEO campaign will breathe life into an old site that hasn’t had a refresh in a while. Because Google requires optimization and content on a regular basis, keeping your site ranking high also means keeping it from getting stale.
insight into how customers use your site
New traffic coming to your site means new analytics data to pour over. Our SEO analysts help our clients understand how organic visitors are using their site, what products and categories are in demand, and which pages are failing to convert the way they should.
a wider network
Part of a good SEO campaign is giving your website a net of other sites that are connected to it. This will not only help your authority with Google but it will give all your content more weight. Social media algorithms, for example, prefer posts connected to sites with a larger network. Those posts are more likely to get impressions and clicks
Never underestimate the value of having a professional on hand. SEO touches every part of your sales funnel, and the decisions you make regarding design and development can often affect your rankings. Having a team that knows Volusion SEO, specifically, can help you avoid the development mistakes that other teams might miss.
Why do I need SEO for my Volusion website?
In many ways! SEO is all about getting into Google’s good graces. Fortunately, a lot of the things they ask you to do to rank well are also just best practices for running a website, like site speed upgrades or mobile responsiveness. An SEO campaign can help make sure a website is following all the most up to date suggestions in the industry.
How do I build trust with search engines?
You have to do a lot to build your site’s authority with search engine algorithms. Some of the best strategies are to keep your content fresh and updated with keywords, to get other sites to link back to your site, and to make sure all your pages are fully optimized to deliver a good experience for the user.
How do I optimize my website?
A common misconception within the SEO field is that a site can simply ‘be optimized’ and then it’s good to go. In reality, on-site optimization is an ongoing process of monitoring a site, squashing issues as they appear and making updates and changes as they come out.
Why do I need to build backlinks?
Think of your network of backlinks as a group friends who vouch for you. If Google sees that in places where folks are discussing the topics that you want to rank for, and those people are also linking to your site, Google will consider you to be more of an authority on those topics.
How do I build backlinks?
A backlink can come from almost anywhere. Guest blogs or other off-site content are the most common way to get one. If you have a network of people you work with who have their own high-authority sites, consider asking them to allow you to post a piece of content in exchange for a link back to your site.
What is offsite content?
Off-site content is content that will be posted elsewhere on the web to lead back to your site. This is done to show Google that, where people are talking about the topics you want to rank for, they are also mentioning your site. This gives Google more of a reason to trust you and rank you well for related search terms.
How do I know which keywords to target?
When we’re creating a keyword list for a new client we look into where they are starting from and how competitive the industry is around them. We recommend most clients to begin with easier keywords to begin gaining authority before targeting harder ones. Also, keep longevity in mind. These keywords will take months to rank. Make sure you go after terms that will remain relevant to your business.
Is there a right time to start SEO?
Right now! Domain authority takes time to build. Even if you don’t have the budget to pay for a full-scale Volusion SEO campaign at the moment, you should begin by doing what you can on your own. The sooner you start working on these items the faster you’ll be able to move later.
When can I stop SEO?
You really shouldn’t if you can help it. Once you’ve begun to build your rankings they will have staying power, for a while, but the longer you stay out of the game the more your competitors will be building up their profiles around you and the more your site will get out of date compared to what Google recommends. SEO is sticky, but eventually, your rankings will slip.
Why Genius eCommerce® for your Volusion SEO?
We are a particularly good fit for your SEO campaign because of our expertise in the Volusion platform as well as in eCommerce SEO. We know how to take advantage of what Volusion offers to make your site more attractive to Google. We can also see the whole picture. So if a change you make will affect the site or your rankings adversely, we’re in a unique position to see those issues coming and head them off.
measurable seo results.
increase in organic traffic in 1 year27%
increase in organic revenue in 1 year13%
increase in organic traffic in 3 months58%
increase in organic revenue in 3 months166%
increase in organic transactions400%
increase in organic revenue115%
we don’t make this stuff up.
"I had the pleasure of working with Genius eCommerce® on two separate projects, and they did an incredible job both on SEO and PPC and were able to hit all of my goals sooner than I expected, which was a nice surprise. Me personally I’ve always been a bit skeptical when it comes to SEO but Genius eCommerce® actually helped me to understand how it all works. Hats off to them."
"Really enjoy working with the Genius eCommerce® team on our SEO campaign. Their process is really transparent and I always knew what was going on without having to constantly chase people. They are extremely knowledgeable about what search engines want and after only a month and a half I jumped in rankings for several keywords I was targeting. They even helped me with blogging which I never really had time for before. I’m constantly getting little updates from them, communication is constant and very direct. Very happy with the results so far."
"They simplified everything so even I could understand it, which was a plus. They worked fast to get my campaign started and I saw results within the first few weeks. I like how they are always communicating with us, providing updates and progress on what’s going on. My goal for hiring Genius eCommerce® was to rank more of my products and increase my traffic and I have to say we’re on track to expand my campaign. These guys know their stuff."
"The team at Genius eCommerce® listened to all of my concerns and were able to create a strategy based on my business goals. I knew it took time to get results from SEO work because of my previous experiences working with marketing agencies, but I had no idea they’d be able to bring me more traffic so fast. It only took a couple weeks - 5 out of 5 stars."
"I have one thing to say about Genius eCommerce®. If you want creative ways to build traffic and sales, hire these guys. They know what they’re doing."
"We have been working with Genius eCommerce® for several months at this point and we are very impressed with what they have been able to do for us. Several page one rankings, more organic traffic and sales, constant updates. They are very data-driven and are helping us better understand our Google analytics and BigCommerce stats. Whenever we have a question they’re also really good about getting back to us quickly. Highly recommend them!"
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