Shopping online is convenient. That’s why people love eCommerce. They can shop from anywhere at any time. With the growth of the eCommerce industry and the convenience it provides, having great customer service is important.
The customer experience can drive your entire business. It helps create repeat customers and gives you a solid reputation. Future customers may search for reviews on your business, and providing good customer service and a quality experience can lead to positive reviews that generate new business.
To make for a quality customer experience, you need to meet people’s expectations with a smooth checkout process, quick response to inquiries and a fast website.
At Genius eCommerce, it is our goal to be a source for trends in the eCommerce industry that you should know. This is who we are and what we do.
Here are some tips on how to achieve excellent customer service for your website.
Checkout – Any extra unnecessary steps should be eliminated. Many customers will start to abandon shopping carts if the checkout process takes too long. Focus on having customers fill out the essential information only and make the checkout process as quick and easy as possible and allow customers the capability of saving their information so they can check out even faster if they are a repeat customer.
Be Engaged and Responsive – An online presence gives you the opportunity to engage and interact with your customers. A timely response can be critical to achieving success in the eCommerce space. Customers may have several questions and if they are not addressed in a timely manner, they may go somewhere else to complete a purchase. There are many ways to interact whether you use social media, email, phone, or a live chat feature on your website. Having a live chat on your website is another growing trend within the industry that has been received well.
Personalization – The customer experience can be personalized by reading your customers purchase and browsing history. Websites that are developed well have the ability to complete this and read information about the customer through their histories to see what products they may be interested in. Consider how much Amazon has benefitted from this, recommending products based on previous purchases and searches to display products the customer is more likely to buy.
Feedback – If you are interactive with your customers, seek out feedback to find out what the perception of your business is and how you can improve. If there is criticism from a customer, address it. This is a great way to see which areas you excel in and which areas you need improvement, and it also shows a dedication to your customers that you are trying to improve and taking suggestions and criticism seriously.
By having a quality customer experience, you connect with your audience and can help influence future purchases with customers new and old alike. You can address any questions or issues with your customers and provide assistance for them.
Keep reading the Genius eCommerce blog for more updates, tips and trends on the eCommerce industry. This is who we are and what we do, and we want to keep you up to date on everything you need to know.