Paid social that turns scroll into sales
Meta and TikTok reward accounts that feed their algorithms clean product catalogs and a real testing cadence — not a handful of boosted posts. We build catalog-based dynamic ads, structured retargeting sequences and ongoing creative testing across Meta (Facebook + Instagram) and TikTok, so paid social becomes a repeatable revenue channel instead of a one-off spend.
A full-funnel paid social program
Paid social underperforms most often for one of two reasons: a broken or thin product catalog feed, or creative that never gets tested past the first version. We fix both as a standing program, not a single campaign launch.
Meta & TikTok catalog ads
Dynamic product ads pulled directly from your product catalog, so ad creative and pricing stay accurate automatically as your inventory changes.
Dynamic retargeting sequences
Structured retargeting by funnel stage — viewed product, added to cart, abandoned checkout — each with its own creative and offer, instead of one generic retargeting audience.
Creative testing program
Ongoing A/B testing of ad creative, hooks and formats (static, carousel, video, UGC-style) against real conversion data, not a single creative running until it fatigues.
Full-funnel campaign structure
Prospecting, retargeting and loyalty/repeat-purchase campaigns structured as a coordinated funnel with distinct budgets and creative, not one flat campaign.
Pixel & conversions API setup
Meta Pixel and Conversions API (server-side) implementation so tracking stays accurate through iOS privacy changes and ad blockers that break browser-only pixels.
Budget allocation by ROAS
Spend reallocated weekly toward the platforms, audiences and creative combinations actually hitting your ROAS targets.
How we build your paid social program
Catalog & pixel audit
We audit your product catalog feed, Meta Pixel/Conversions API setup and existing account history to fix tracking gaps before spending on new campaigns.
Funnel & audience structure
We build out prospecting, retargeting and repeat-purchase campaign tiers with distinct audiences and budgets mapped to your funnel.
Creative testing cadence
We launch a rolling creative test schedule — new hooks and formats tested against control on a fixed cadence, not ad hoc.
Scale winning combinations
We shift budget toward the audience/creative/platform combinations proven to hit ROAS targets and retire what's underperforming.
Get your free eCommerce growth strategy
Tell us about your store and goals. We’ll come back with a data-driven plan to grow your traffic, conversions and revenue.
- A free, no-obligation growth audit of your store
- A tailored SEO / PPC / CRO opportunity breakdown
- A senior strategist — not a sales script
Paid Social — frequently asked questions
Meta or TikTok — which should we prioritize?
It depends on your product and audience — Meta typically has the deeper retargeting and catalog infrastructure, while TikTok often wins on cheaper top-of-funnel reach for visually strong products. We test both against your actual audience rather than assuming one is universally better.
How often do you refresh ad creative?
On a fixed testing cadence, not reactively after fatigue sets in — creative fatigue is one of the most common causes of rising CPAs on paid social, so we treat testing as a standing process rather than a one-time launch.
iOS privacy changes broke our old retargeting — can you fix that?
Yes — we implement Meta's Conversions API (server-side tracking) alongside the browser pixel, which recovers a meaningful share of the conversion data lost to iOS 14.5+ tracking restrictions and ad blockers.
Do you need a large budget to make paid social work?
No, but budget does affect how fast we can gather enough data to optimize confidently — we set realistic testing budgets scaled to account size rather than promising results a small budget can't statistically support.
How does this coordinate with our Google Ads / PPC spend?
We manage both under one full-funnel program (see our Paid Search page) so budget, retargeting audiences and creative learnings inform each other instead of running as disconnected channels.
Ready to grow your store?
Get a free, data-driven eCommerce digital marketing strategy — no obligation.