A look at the SEO results we've delivered for real eCommerce clients — the exact traffic, revenue and conversion gains, with nothing dressed up.
If you've ever wanted to get started with SEO but didn't have the time to devote, a professional SEO agency may be just the ally you need. In this case study, we explore the unique predicament of Mac of All Trades and Mac Me an Offer, and how they benefited from professional SEO.
The market for sporting equipment is heavily saturated with suppliers, though there's no shortage of consumers looking for those goods. For HB Sports, investing in eCommerce SEO was the right call. Unlike ad campaigns that stall once spend stops, HB Sports' organic traffic growth is continuous — and built to compound.
Taking on the iDemiGods project, we knew they were starting behind the 8-ball — it's difficult for a merchant based outside the United States to achieve strong U.S. rankings. We used our network of content publishers to build iDemiGods' domain authority inside the U.S., and now the majority of their organic search traffic comes from American shoppers.
While fixing the more basic elements of the AV Leaderz site, we got an SEO campaign up and running in parallel. eCommerce SEO takes time to build momentum, so while the new site was being designed and developed, our SEO team was already creating content and fixing issues — jump-starting rankings for some of the industry's most competitive terms by the time the site went live.
For any new brand, starting marketing right away is crucial — a new domain takes a lot more work to put on the map than a revamp of an existing site. For Casa M, we completed keyword research during the design and development process so our marketing team was ready to start building traffic the moment the site went live.
We rebuilt the White Mountain Knives site from the ground up on the latest Stencil version of BigCommerce. The old site was very bare-bones, so we made sure the new one was responsive, with a great mega menu, a welcome popup, wholesale integration, add-to-cart from the search page, and more — enhancements that let the user experience outstrip the competition.
XINSURANCE wanted to maximize results through SEO and find the right team to deliver. Three months into an SEO campaign with 1Digital, XINSURANCE was ranking for keywords in the top 10 — with several 1st-position rankings on Google — while seeing organic traffic increase monthly and building awareness for their services.
When Ben began his design and development process with us, he knew the road to strong organic rankings would be a long one — vape is one of the most competitive industries for SEO because so many other advertising channels are closed off. We planned his SEO strategy as the Vapaura site was being completed, and after months of consistent work, Vapaura began ranking on page one for highly competitive vape terms.
“I had the pleasure of working with Genius eCommerce® on two separate projects, and they did an incredible job both on SEO and PPC and were able to hit all of my goals sooner than I expected, which was a nice surprise. I've always been a bit skeptical when it comes to SEO, but Genius eCommerce® actually helped me understand how it all works. Hats off to them.”
“Really enjoy working with the Genius eCommerce® team on our SEO campaign. Their process is really transparent and I always knew what was going on without having to constantly chase people. After only a month and a half I jumped in rankings for several keywords I was targeting. Communication is constant and very direct — very happy with the results so far.”
“They simplified everything so even I could understand it, which was a plus. They worked fast to get my campaign started and I saw results within the first few weeks. My goal for hiring Genius eCommerce® was to rank more of my products and increase my traffic, and we're on track to expand my campaign. These guys know their stuff.”
“The team at Genius eCommerce® listened to all of my concerns and were able to create a strategy based on my business goals. I knew it took time to get results from SEO work because of my previous experiences with other agencies, but I had no idea they'd be able to bring me more traffic so fast. It only took a couple weeks — 5 out of 5 stars.”
“I have one thing to say about Genius eCommerce®: if you want creative ways to build traffic and sales, hire these guys. They know what they're doing.”
“We have been working with Genius eCommerce® for several months at this point and we are very impressed with what they've been able to do for us. Several page-one rankings, more organic traffic and sales, constant updates. They're very data-driven and are helping us better understand our Google Analytics and BigCommerce stats. Highly recommend them!”
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