Paid search that scales profitably, not just traffic
Most eCommerce PPC accounts leak budget on broad match, thin Shopping feeds and account structures that make optimization guesswork. We build Google Ads and Shopping campaigns around your actual product and margin data — Search, Standard Shopping and Performance Max working together, with bid strategy, quality score and attribution treated as first-class levers — so spend scales toward ROAS targets instead of just impressions.
A full Google Ads & Shopping program
Google's automated bidding is only as good as the feed, structure and tracking feeding it. We build the underlying account architecture, quality score foundation and conversion data first, then layer automation on top of it — not the other way around.
Search, Shopping & Performance Max structure
Standard Shopping, Search and PMax campaigns built to complement rather than cannibalize each other — asset groups, ad groups and priority settings mapped to real product categories and margin tiers, not one undifferentiated catalog-wide campaign.
Shopping feed & Merchant Center optimization
Titles, GTINs, product types, custom labels and attributes tuned in the feed so Google's algorithm has the signal it needs to match the right query to the right product — the single biggest lever on most underperforming Shopping accounts.
Bid strategy & automation management
Target ROAS, Target CPA, Maximize Conversion Value and manual/semi-automated bidding chosen per campaign maturity — automated bid strategies get a real chance to learn instead of being reset by constant manual overrides.
Quality score & ad rank optimization
Ad relevance, expected CTR and landing page experience actively managed at the keyword level, since quality score compounds directly into lower CPCs and better ad position at the same bid.
Negative keyword & search-term hygiene
Ongoing search-term mining and negative keyword lists (shared across campaign types) to cut wasted spend on irrelevant queries before it erodes account-level ROAS.
Conversion tracking & attribution
Enhanced conversions, offline conversion imports and cross-channel attribution set up and audited so bid strategies are optimizing against accurate revenue data, not broken or partial tracking.
How we build your paid search program
Account, feed & tracking audit
We audit your existing Google Ads account structure, Shopping feed health, conversion tracking accuracy and historical spend/ROAS data to find where budget and signal are currently leaking.
Feed & structure rebuild
We rebuild the Merchant Center feed and campaign structure around product margin and performance tiers, and fix conversion tracking gaps, so bid automation has accurate signal to work with.
Launch & bid calibration
We launch or restructure campaigns with conservative bid targets, then calibrate up by funnel stage and product tier as we confirm conversion data is clean and stable.
Scale what converts
We reallocate budget toward the product tiers, campaign types and bid strategies hitting target ROAS, and prune or restructure what isn't.
Get your free eCommerce growth strategy
Tell us about your store and goals. We’ll come back with a data-driven plan to grow your traffic, conversions and revenue.
- A free, no-obligation growth audit of your store
- A tailored SEO / PPC / CRO opportunity breakdown
- A senior strategist — not a sales script
Paid Search / PPC — frequently asked questions
How is your PPC different from just turning on Performance Max?
PMax is only as good as the product data, audience signals and conversion tracking feeding it. We build the Shopping feed structure, margin-tier segmentation and accurate tracking first — most agencies (and most in-house teams) skip that and just let PMax run on a default feed, which is why so many accounts underperform.
What's a realistic timeline to hit target ROAS?
Google's automated bidding typically needs 2-4 weeks of stable conversion data per campaign to calibrate, so we set conservative initial targets and tighten them as data accumulates — most accounts see meaningful ROAS improvement within 60-90 days.
How much does quality score actually matter for eCommerce accounts?
A lot — quality score is a direct multiplier on cost per click and ad position at the same bid, so two advertisers bidding the same amount can pay very different CPCs. We manage ad relevance and landing page experience at the keyword level rather than treating quality score as something only bid amount controls.
Can you work alongside our in-house or existing agency's Google Ads account?
Yes — we typically start with a structural audit of the existing account and recommend what to rebuild versus keep, rather than starting from zero.
Do you also handle paid social, Shopping-specific strategy, or the budget across all our paid channels — or just Search?
All of it, under one coordinated paid-media program — see our Paid Social, Google Shopping Ads and Performance Marketing pages for how we structure Meta/TikTok spend, Shopping-specific feed work and cross-channel budget allocation alongside Search.
Ready to grow your store?
Get a free, data-driven eCommerce digital marketing strategy — no obligation.