Paid search that scales profitably, not just traffic
Most eCommerce PPC accounts leak budget on broad match, thin Shopping feeds and account structures that make optimization guesswork. We build Google Ads and Shopping campaigns around your actual product and margin data — Performance Max, Standard Shopping and Search working together — so spend scales toward ROAS targets instead of just impressions.
A full Google Ads & Shopping program
Google's automated bidding is only as good as the feed and structure feeding it. We build the underlying account architecture and product data first, then layer automation on top of it — not the other way around.
Performance Max campaign builds
Structured PMax campaigns with asset groups and audience signals mapped to real product categories and margin tiers, instead of one undifferentiated catalog-wide campaign.
Shopping feed optimization
Titles, GTINs, product types, custom labels and attributes tuned in the Merchant Center feed so Google's algorithm has the signal it needs to match the right query to the right product.
ROAS-focused bidding strategy
Target ROAS and margin-aware bid strategies set per product tier — a $200 hero SKU and a $15 accessory shouldn't share the same bidding logic.
Product-level campaign structuring
Campaigns and ad groups segmented by product performance and margin (not just category), so budget is reallocated toward what actually converts profitably.
Negative keyword & search-term hygiene
Ongoing search-term mining to cut wasted spend on irrelevant queries — the single biggest lever on most under-managed eCommerce accounts.
Landing page & CRO alignment
We coordinate PPC landing pages with our CRO work so paid traffic lands on a page built to convert, not just a generic category page.
How we build your paid search program
Account & feed audit
We audit your existing Google Ads account structure, Shopping feed health, and historical spend/ROAS data to find where budget is currently leaking.
Feed & structure rebuild
We rebuild the Merchant Center feed and campaign structure around product margin and performance tiers, so automated bidding has accurate signal to work with.
Launch & bid calibration
We launch or restructure campaigns with conservative bid targets, then calibrate up as we confirm conversion tracking and ROAS data are accurate.
Scale what converts
We reallocate budget toward the product tiers and campaign types hitting target ROAS, and prune or restructure what isn't.
Get your free eCommerce growth strategy
Tell us about your store and goals. We’ll come back with a data-driven plan to grow your traffic, conversions and revenue.
- A free, no-obligation growth audit of your store
- A tailored SEO / PPC / CRO opportunity breakdown
- A senior strategist — not a sales script
Paid Search / PPC — frequently asked questions
How is your PPC different from just turning on Performance Max?
PMax is only as good as the product data and audience signals feeding it. We build the Shopping feed structure, margin-tier segmentation and asset groups first — most agencies (and most in-house teams) skip that and just let PMax run on a default feed, which is why so many accounts underperform.
What's a realistic timeline to hit target ROAS?
Google's automated bidding typically needs 2-4 weeks of stable conversion data per campaign to calibrate, so we set conservative initial targets and tighten them as data accumulates — most accounts see meaningful ROAS improvement within 60-90 days.
Do you manage the Shopping feed or just the ad campaigns?
Both — a poorly structured feed is the most common cause of underperforming Shopping campaigns, so feed optimization (titles, GTINs, product types, custom labels) is core to the engagement, not a separate add-on.
Can you work alongside our in-house or existing agency's Google Ads account?
Yes — we typically start with a structural audit of the existing account and recommend what to rebuild versus keep, rather than starting from zero.
Do you also handle paid social, or just Google?
We run both under one full-funnel program — see our Paid Social page — and coordinate budget and creative testing across channels rather than treating them as separate silos.
Ready to grow your store?
Get a free, data-driven eCommerce digital marketing strategy — no obligation.