Supplement stores face the same Your-Money-Your-Life scrutiny as nutrition brands, plus FTC rules on health claims and FDA structure/function labeling limits. We build SEO programs that are compliant by design and built to rank.
Yes, and doing it properly is a ranking advantage rather than a constraint. FDA structure and function rules let a supplement say it supports a bodily function but not that it treats, cures or prevents disease, and FTC substantiation rules cover every claim made. Ingredient, dosage and third-party testing content written to that bar also meets the YMYL standard most competitors skip.
Supplements sit at the intersection of two tough SEO categories: like nutrition content, supplement pages are YMYL and held to Google's strictest E-E-A-T standard; and like any regulated health product, supplement marketing copy has to respect FTC substantiation rules and FDA "structure/function" claim limits - a supplement can support a bodily function, but can't claim to treat, cure or prevent disease. Get the compliance wrong and you risk both a legal problem and a ranking penalty; get it right and compliant, well-sourced content becomes a genuine ranking advantage, since so many competitors don't bother.
Copy that stays within structure/function claim limits and FTC substantiation rules, avoiding legal and ranking risk.
Ingredient, dosage and formulation content built with the sourcing and expert review Google's health-content standard expects.
Content structured around specific ingredients, dosages and formulations the way researching buyers actually search.
Well-sourced, compliant content is what gets cited in AI health/supplement answers - we build for that, not just blue links.
Surfacing NSF/USP/third-party test results and certifications as SEO-visible trust signals, not buried compliance PDFs.
Structured review data and category authority content that helps you compete against entrenched national supplement brands.
Real clients, published numbers, nothing dressed up. Follow any of them through to the full study.
The market for sporting equipment is heavily saturated with suppliers, though there's no shortage of consumers looking for those goods. For HB Sports, investing in eCommerce SEO was the right call. Unlike ad campaigns that stall once spend stops, HB Sports' organic traffic growth is continuous — and built to compound.
If you've ever wanted to get started with SEO but didn't have the time to devote, a professional SEO agency may be just the ally you need. In this case study, we explore the unique predicament of Mac of All Trades and Mac Me an Offer, and how they benefited from professional SEO.
When Ben began his design and development process with us, he knew the road to strong organic rankings would be a long one — vape is one of the most competitive industries for SEO because so many other advertising channels are closed off. We planned his SEO strategy as the Vapaura site was being completed, and after months of consistent work, Vapaura began ranking on page one for highly competitive vape terms.
We review existing claims against FTC/FDA guidance and Google's YMYL standard to find what's exposing you to risk or suppressing rankings.
A roadmap built around ingredient, dosage and formulation searches, with claims that stay inside structure/function limits.
Content written to convert and cite sources/testing, meeting the E-E-A-T bar without making disease claims.
Links and citations that surface your certifications and third-party testing as ranking-relevant trust signals.
Tell us about your store and goals. We’ll come back with a data-driven plan to grow your traffic, conversions and revenue.
FDA rules let supplements claim to support a bodily function (e.g. 'supports immune health') but not to treat, cure or prevent disease. We write marketing copy that converts within those limits, protecting you from both legal and ranking risk.
Yes - Google treats supplements as YMYL health content, so E-E-A-T (Experience, Expertise, Authoritativeness, Trust) signals matter as much as they do for nutrition brands.
We surface NSF, USP and other test results as structured, SEO-visible trust content rather than a buried PDF, since it's a real ranking and conversion signal buyers and AI assistants look for.
Well-sourced, compliant content is a genuine advantage - most competitors either over-claim (risking penalties) or under-invest in expert-reviewed content. Doing it right is a competitive edge, not just a constraint.
We build content around specific ingredients, dosages and formulations, since that's how research-driven supplement buyers and AI assistants actually search - not generic product-category terms.
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