eCommerce SEO for every category
Generic SEO doesn't work on categories with their own ad-platform restrictions, compliance standards or seasonal demand cycles. We build category-specific strategies grounded in how your vertical actually sells, searches and gets regulated — explore the industries we work in below.
Category-specific SEO, not one-size-fits-all
Every industry below has its own constraints — from CBD and vape's ad-platform bans, to supplements and diet plans' YMYL/E-E-A-T content standards, to fashion's seasonal and visual demands. Pick your category to see the specific challenges and process we build around.
Auto Body & Automotive
Fitment-aware SEO for parts, service and repair stores competing on local and national search at once.
CBD & Cannabis
Compliant, organic-first SEO for a category largely locked out of paid advertising.
Designer & Luxury Apparel
Visual, seasonal SEO for designer apparel — built around image search and trademark-safe brand terms.
Diet & Nutrition Plans
YMYL/E-E-A-T-grounded SEO for diet and nutrition programs, built to meet Google's health content bar.
Supplements & Vitamins
FTC/FDA-compliant, E-E-A-T-grounded SEO for supplement and vitamin brands.
Vape & E-Cigarette
Organic-first, compliance-aware SEO for a category effectively locked out of paid advertising.
Video Games & Gaming Gear
Release-calendar-timed SEO for gaming stores, built on review and community credibility.
Pet Supplies & Pet Food
Retention-aware SEO for pet supplies and food, built around auto-ship subscriptions and ingredient trust.
Beauty & Cosmetics
Visual-search and ingredient-claim SEO for beauty catalogs with heavy shade and variant duplication risk.
Home & Furniture
Freight-aware, high-AOV SEO for furniture and home goods with long, research-heavy consideration cycles.
Firearms, Hunting & Outdoor Gear
Organic-first, compliance-aware SEO for a category almost entirely locked out of paid advertising.
Wine & Spirits
Compliance-first SEO for wine and spirits, built around state shipping law variance and seasonal gifting demand.
Jewelry & Luxury Goods
Trust and certification-led SEO for jewelry and luxury goods, built around premium search behavior and gifting spikes.
Baby & Kids Products
Safety-certification-led SEO for baby and kids products, built around registry, subscription and trust-first buying.
Sportswear & Athletic Apparel
Performance-claim and fit-data SEO for athletic apparel, built around fitness-community discovery.
Health & Wellness Devices
Regulatory-aware SEO for wellness devices and wearables, built around companion-app and subscription ecosystems.
Toys & Games
CPSC-aware, holiday-timed SEO for toys and games, built around safety certification and age-grading content.
B2B / Office & Business Supplies
Procurement-aware B2B SEO for office and business supplies, built around bulk orders and RFQ-driven buying.
Musical Instruments & Gear
Spec-driven, community-aware SEO for musical instruments, built to compete with the used/vintage market.
Cycling & Bike Gear
Fit-precise, season-timed SEO for cycling and bike gear, built around enthusiast review culture.
Arts, Crafts & DIY Supplies
Tutorial and project-driven SEO for arts and crafts supplies, built around visual, Pinterest-heavy discovery.
Tech Accessories & Mobile Gadgets
Differentiation-focused SEO for tech accessories, built around device-compatibility long-tail and Amazon competition.
Sexual Wellness & Adult Products
Compliance-first, organic-led SEO for sexual wellness, built for a category severely restricted from paid advertising.
Collectibles & Trading Cards
Authentication and grading-trust SEO for collectibles and trading cards, built for a volatile, community-driven market.
The constraints a generic SEO playbook misses
Most SEO agencies run the same checklist regardless of what you sell. We start with what actually makes your category different — because that's usually where competitors are leaving the most opportunity on the table.
Ad-platform restrictions
CBD, vape and some supplement categories are partially or fully locked out of Google and Meta ads — making organic search the primary, sometimes only, scalable acquisition channel.
Compliance & E-E-A-T standards
Diet plans, supplements and other YMYL (Your Money or Your Life) categories face a higher content-quality bar from Google, plus real regulatory limits (FTC, FDA) on what claims content can make.
Seasonal & visual demand
Fashion and gaming categories live and die on release calendars and seasonal cycles — content and campaigns have to be planned around drop dates, not evergreen keyword volume alone.
Local + national search overlap
Automotive and other service-adjacent categories compete on national product search and local install/service search simultaneously, which most generic SEO playbooks don't account for.
Same process, different starting point
Every engagement starts with the same audit-strategy-execution process we use across the site — but the audit for a CBD brand locked out of paid ads looks very different from the audit for a designer apparel store competing on seasonal image search. We spend the discovery phase mapping your category's specific search behavior, ad-platform rules and compliance requirements before any keyword or content work begins, so the strategy is built around real constraints instead of a generic template with your industry name swapped in.
Each industry page below breaks that process down further — the specific challenges we see most often in that category, how our audit adapts to them, and what a realistic first-90-days roadmap looks like. If you don't see your exact category listed, the same framework still applies: we'll map your category's constraints during discovery rather than forcing a template built for somebody else's business.
Frequently asked questions
Do you only work with the industries listed here?
These are the categories where we've built the deepest playbooks and case studies, but we work with eCommerce stores broadly. If your category isn't listed, reach out — the underlying process adapts to most verticals.
Why does industry-specific SEO matter more for some categories than others?
Every eCommerce store benefits from good technical SEO, but categories with ad-platform restrictions, regulatory content standards or unusual seasonality see the biggest gap between generic SEO and a strategy actually built around their constraints — that gap is where most of the wasted budget lives.
How do you handle compliance for regulated categories like CBD or supplements?
We build content and claims review into the process itself — working within FTC, FDA and platform-specific guidelines so growth doesn't come at the cost of compliance risk.
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