In the marketing space, content is king. You can never have too much content.
The typical issue when it comes to content is quality. If the quality isn’t up to standards or doing anything to generate more visitors to a website or sales for a company, it doesn’t matter how many articles or blog posts you produce.
At Genius eCommerce, we certainly know the importance of quality content. This is who we are and what we do. Today, I will review some tips to make your content stand out and be more creative so you can start seeing more results.
Make It Measurable and Repeatable – Marketers and writers tend to feel that they need the guidance of a template to generate quality posts. Sometimes the best thing to do is be completely original and let your story do the talking. Don’t use another company as a measuring stick or as a guide. You are your own company and your own brand. Let that do the talking.
Meet Expectations – When it comes to converting customers, think about creativity and what their expectations may be. How can you exceed those expectations and surprise them? If you have content on topics and subjects that your competition doesn’t approach, you will stand out because you will appear even more knowledgeable in your field and willing to do things that the competition is not.
Tell the Story of Your Customers – Sometimes your content can only go so far with the business telling the story. The best stories aren’t ones of the business or the marketing department, they are from the ones making the purchases: your customers and your partners. Instead of ignoring this part of the equation, work with them, share your ideas and let them tell part of the story or finish your idea.
Keep Risk at a Minimum – You want to think outside the box, but you need to create that environment. Don’t be afraid to take risks. If you build it up in your head that taking a risk will have consequences then you won’t go near the subject. However, if you leave room for experimentation in content, you will oftentimes see more creativity and expression because there is more freedom in the voice of your brand. At the same time, have a set of rules and guidelines so you still keep it between the lines.
Use Brainstorming and Discussion – Use resources around you. Brainstorm different ideas internally with your team. Engage with your customers online or in person to get some feedback or ideas for content as well. There are all kinds of sources of inspiration when it comes to creating content, and you can’t do it alone. Get some ideas from others and bounce ideas off of them to see what works and what doesn’t.
Did you find these tips helpful? Want to know more about the latest in eCommerce? Check out the Genius eCommerce blog for more.
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