No shopping cart? Start with the site
If you sell services rather than products, a marketing retainer is the wrong first purchase. Launch on WorkspaceCMS, our AI-powered CMS with the site build included, get a fast and structured site that local search and AI assistants can read, and add marketing once there is something worth ranking.
Pick your industry
Each page covers what actually drives demand in that trade, the local-search surfaces it is won on, and live examples of what the site should look like.
HVAC & Climate Control
Local search, service-area pages and paid coverage tuned to the heating and cooling demand curve.
Plumbing
Two funnels under one roof: same-hour emergency capture plus a slower path for remodel and repipe work.
Roofing & Restoration
Local authority for roofers competing with out-of-town storm crews and insurance-mediated buyers.
Electrical Contracting
Distinct funnels for residential service, commercial contracting and the EV and panel upgrade wave.
Landscaping & Hardscape
Marketing that fills maintenance routes through winter while feeding a design and hardscape pipeline.
Law Firms
Practice-area authority and compliant local search for firms in the most expensive category in advertising.
Dental Practices
Search marketing for practices where a new patient, not a transaction, is the unit of growth.
Med Spas & Aesthetics
Cash-pay aesthetics marketing that respects claim limits and still converts a visual buyer.
Chiropractic & Physical Therapy
Symptom-led local search for practices judged by health-content standards, not retail ones.
Real Estate & Property
Neighborhood-level authority for agents and teams who will never outrank a national portal.
Auto Services & Detailing
Local search for shops whose menu spans an impulse wash and four-figure paint correction work.
Pest Control & Home Services
Species-level, season-aware search marketing for companies whose margin lives in recurring plans.
Live sites, not mockups
Every demo below is a real site you can click through, running on the same CMS your site would run on.
HVACService-area map and same-day dispatch, built for emergency searches.Open the live demo
PlumbingA live dispatch board — trucks in your zip code, right now.Open the live demo
RoofingStorm before/after proof and a quote path built to close insurance work.Open the live demoEvery demo is a real, live site you can click through — see the full gallery
Four things that decide who gets the call
None of these are the levers that matter for an online store, which is why running an eCommerce playbook against a local service business wastes most of the budget.
The map pack decides the call
For most local services the click that matters never reaches a website ranking — it happens in the three-result local pack. Proximity, category selection and review signals drive that surface, and none of them are fixed by writing more blog posts.
Service pages times service areas
The ranking unit is not a product catalog, it is the cross of what you do and where you do it. Building that grid honestly, with real content per page, is the whole technical job — and building it dishonestly is how a site collects hundreds of near-duplicate pages.
AI assistants are answering local questions
People now ask a chat assistant who to call before they open a search engine. Being the business those answers name depends on structured, unambiguous information about your services, areas and hours that a model can actually parse.
Reviews are a channel, not a byproduct
Review volume and recency move local rankings and close rate at the same time. Every trade has its own constraints on how they can be solicited, and the regulated ones have real limits on what a review may even say.
Need the local service website itself?
WorkspaceCMS is our AI-powered CMS — built for SEO and for how AI assistants read a site. We build the site for free and run it on a monthly plan, and Genius runs the marketing on top of it.
See WorkspaceCMS plans- A fast, SEO-ready site with structured data built in
- The site build itself is included, with no setup fee
- Content and page structure an AI assistant can actually cite
- Local business schema, service areas and review surfaces
- Genius runs SEO, GEO/AEO and paid on top of it
Local service marketing — frequently asked questions
Genius eCommerce is an eCommerce agency. Why are there pages for plumbers and law firms?
Because the same team runs both, and because a local service business asking about marketing usually needs a website before it needs a retainer. WorkspaceCMS is our AI-powered CMS, we build the site for free, and it is the right first answer for that reader. The marketing engagement comes after there is a site worth ranking.
Is WorkspaceCMS free?
The build is. We design and build the site at no cost, with no setup fee, and the platform itself runs on a monthly plan. Everything about the plans, what is included and what costs extra lives on workspacecms.ai/pricing, and we deliberately do not restate it here — a second copy of that information is a second copy to get wrong.
Can I keep my current website and just hire you for marketing?
Yes. Nothing here requires a rebuild. The demos exist to show what a fast, structured local site looks like, not to make a rebuild a precondition — if your current site is sound, we work on what you have.
What is different about local SEO compared to eCommerce SEO?
Almost everything downstream of the audit. eCommerce SEO competes on category and product pages against national catalogs; local SEO competes on a service-by-area grid, a Google Business Profile and a review corpus, inside a radius. The technical fundamentals are shared; the strategy is not.
My trade is not listed. Do you still work with it?
The listed verticals are the ones with a written playbook. The underlying approach adapts to most local services, and WorkspaceCMS itself covers well over a hundred industries — the pillar links on each page go to the matching breakdown.
