Anybody in the digital space knows the importance of SEO, but are they really doing it right? It often happens that business owners put too much focus on sales and the end result and not enough focus on SEO and the traffic and opportunity it creates.
The truth is that the two go hand in hand; successful sales can be the result of successful SEO. When done the right way, SEO can drive more traffic to your eCommerce site and boost sales.
Before starting eCommerce SEO, it’s important to know that there are a unique set of rules and requirements needed to follow to earn rankings on search engine results pages. To make the most of your eCommerce SEO, take a look at these tips.
Put Your Most Important Pages First
If you are a larger online store, ranking every page you have is going to be a large undertaking. SEO is a process that requires patience when it comes to many of the keywords you will use and for results to actually come through. Instead of trying to rank for every single page you have from the start, begin the SEO process with a thorough website audit that identifies the web pages that perform the best and have the most potential. Focus on getting your most important pages ranking first, then get to the less important pages.
Optimize Category Pages
Category pages don’t typically sell products, and they often get overlooked as a result. However, these pages hold a lot of value for SEO and conversions. A lot of searchers will land on these pages when completing a search. You want to make sure your product category pages have content, keywords and on-site data that boosts SEO. If you don’t pay attention to these pages and optimize them accordingly, you lose out on an opportunity to bring more traffic to the categories that are most successful for your business and showcase the key products you sell.
In SEO, having duplicates is never a good thing. You might think it’s easier to just copy content for some of your similar items. It may seem like a quick and easy way to create content, but this is not quality content that is truly unique. Search engines gravitate to unique and original content, and if Google identifies content as duplicate, you could be penalized in your results, which could result in lower rankings or even lost sales.
Take full advantage of content your users can give you. This is most seen in customer reviews. Reviews don’t just assist in your optimization, but they also establish a trust for your business. Building your reputation can be just as important as building your SEO. Reviews provide honest and authentic feedback that give added value to a customer. It also helps establish authority for any eCommerce website.
Images and videos are among the types of rich content you can use to help make the most of your optimization efforts. The copy you produce will be important, but adding other elements like videos, images and more can also go a long way. Many people search Google for images and video searches put SEO to full use.
SEO is not something that reaches the highest peaks overnight. It requires patience and consistent work to maintain the effort. It’s a marathon and not a sprint. Using the best practices sets you up for further success on search engines.
With Genius eCommerce, we know the tricks and tips that can help you achieve SEO success and make the most of your efforts. This is who we are and what we do. Continue reading our blog for more updates and tips and trends in the eCommerce space.