Good SEO practices lead to more traffic and more traffic can turn into more leads. SEO is not a strategy for lead generation on its own, but as with eCommerce stores, SEO is the foundation of a lead generation plan.
Your inbound lead generation campaign can be fueled by SEO. As many as 59% of consumers search for a local business with Google. This makes SEO an asset for any business because generating quality leads creates opportunities to close.
There are many different SEO practices. Here are just a few that you can use to generate better leads through search engines.
Understand User Intent
Having an understanding of user intent is very important to your SEO efforts. There are five basic types of user intent: gain an understanding of a topic, product or service, execute an activity online, purchase a product, visit a website, and visit a local establishment. The actions at the beginning of the previous phrases are the user’s intent, the task they are looking to complete. Take these actions into consideration when preparing keywords and do your research, this way you can optimize pages and content for each type of visitor to your website.
When you complete a search on Google, do you enter one or two words or do you type out an entire phrase? This is where long-tail keywords come into your lead generation SEO strategy. People seldom search for one or two terms anymore. In fact, as many as 70 percent of all searches use long-tail keywords. Using long-tail keywords can bring in more quality traffic and leads because the terms are more specific to your business. Using these terms can help you find people who are ready to make a purchase by searching for specific products or services rather than generating traffic on high-volume keywords that will have numerous results.
The importance of being optimized for mobile devices has increased in recent years and search engines have changed algorithms to put more of an emphasis on mobile optimization. SEO has shifted from focusing on desktop search to mobile search. More and more people continue to use their mobile devices to conduct searches and complete purchases. Make sure your website is mobile friendly. Search engines will take notice of this and it will increase your chances of bringing in more meaningful traffic.
Meta descriptions can have a significant impact on your click-through rate. This is your chance to get descriptive and really influence people to click to your website. The length of the meta description is one of the most important factors, but keeping things in the right context and using keywords and other language that prompts customers to take action can help your lead generation efforts improve on search engines.
Your landing pages can be optimized as well. Many landing pages serve as a place that prompts an action. For businesses that rely on lead generation, a prompt to fill out a form, a questionnaire, or a place to leave your contact information can be a way to get some prospective leads. A landing page that is optimized for search engines is the best channel for generating leads because they can specifically cater to a customer’s search term.
Now that you know some of the areas you should focus on as you build your lead generation SEO, it’s time to start putting that into action.
With Genius eCommerce, we focus on SEO in the eCommerce space for businesses of all kinds. This is who we are and what we do.
For more tips, tricks, techniques, and advice on how to approach your eCommerce SEO efforts, continue reading the Genius eCommerce blog.