Link Building Explained: Why It’s Important to SEO
If you have ever ventured into search engine optimization (SEO) or briefly looked up the best methods for an SEO plan, you have certainly seen that on-page content matters a great deal to your success. You have probably translated this to making new blog posts and adding better product descriptions. However, there is another part of SEO that matters a lot that doesn’t get its time in the spotlight and is just as important to your SEO success as content: Link Building.
Link building is the process of gaining hyperlinks from other websites back to yours. Search engines use these links to crawl the internet and that includes pages that are between the individual pages of the website.
Link building can be one of the challenges of SEO and that’s why Genius eCommerce is here to help. This is who we are and what we do. We stay up to date on eCommerce SEO news and trends and provide insights on how you can achieve better SEO results.
Search engines use links for two reasons: to discover new pages, and to determine the ranking within results. Search engines crawl web pages and then extract the content and index it so it holds a place within search results. Google then decides how the quality of the page stacks up with relevant keywords, but also with how many links are pointing to the page from external websites and the quality of those websites. If you have a high-quality website and are receiving links from other high-quality websites, then you are more likely to appear higher in search engine result pages.
It may seem like a lot of work for an uncertain return. How can you be sure that you are building links with quality websites that will help to improve your chances of ranking higher? Link building offers more opportunity than just improving rankings. You can build relationships with relevant websites and blogs that are part of your industry and have the ranking power that you desire. The stronger you make that relationship, the more you will be shared with their audience. Quality backlinking can lead to traffic increases and ultimately more sales.
A good link building strategy can also help build your brand more which establishes a greater authority in your industry. If you post an article that showcases your expertise in the industry and promote it so it gets picked up by other websites, you are not only getting the added exposure but are also showing that you are an expert in your field and spreading the word that you are a source for information and education in your industry.
Ultimately the number of backlinks you have and the quality of those backlinks are what will determine your credibility. A person conducting a search will always pick the website that has 300 backlinks over the one with just three. The more you are linked, the more authority you have and the more traffic you can bring to your website because of the added reach.
You can also manage your backlinks and make sure that you are being linked by quality websites that help your reputation. You don’t want to have any broken links or websites that are low in quality and questionable in reputation. Backlinks are only beneficial when you are linked to trusted, authority websites.
With the right backlinks, which will come much more naturally with quality content that offers something to the reader, you can build a reputation for being an expert and become a trusted source in the industry.
At Genius eCommerce, we want to be your trusted source for everything in eCommerce SEO. It’s who we are and what we do. Continue reading our blog for updates, news, trends and more in the eCommerce SEO space.