Ecommerce University
A 101-level library for teams new to eCommerce SEO and marketing — meta descriptions, local search, PPC landing pages, and the fundamentals covered step by step.
How to Make a Product Go Viral: Tips and Observations
At some point or another, most eCommerce merchants have wondered how to make a product go viral. So-called “viral marketing” can have dramatic effects on…
The Importance of SEO for eCommerce and What it Can Do To Your Business
Let’s start with the most important fact: search engine optimization (SEO) for eCommerce is a very competitive and crowded field. I kid you not. Brands…
Social First Content: What is it and How Can You Capitalize?
You may have heard the phrase social first content before and are wondering what it might mean for your own marketing endeavors. Content that is designed…
Mastering Google Analytics: 5 Tips for Tracking Your Website’s Success
Unlock the full potential of your website with our expert tips for mastering Google Analytics. Track your website’s traffic, bounce rate, conversion rates, and more.
The Key eCommerce Web Design Tools of 2023
The eCommerce industry is constantly evolving, and web designers must stay ahead of the curve in order to build the best websites for their clients. In…
The Google Site Diversity Update and Your SEO Campaign
Google limits sites to only having two links in its top results. There is going to be more real estate available on Google’s coveted first page.
Google Algorithm Update: Ranking Shifts from Core Update
Google confirmed the update on March 12 and noted that updates to the algorithm are normal and daily, mainly for minor improvements.
Optimizing for Online-to-Offline (O2O) Commerce
Optimizing websites for online-to-offline or O2O user experiences is a new trend emerging in eCommerce SEO and online stores.
The Importance of Meta Descriptions for eCommerce SEO
There are many small elements of SEO that can lead to better rankings and clicks to your website. One factor that can be overlooked is meta descriptions.
Why is Local Search and SEO Important?
Local search and SEO are two important tactics to connecting with a local audience. Here are some things you can do to improve local search rankings.
What is Drop Shipping and Why is it a Trend
One trend that will come up in 2019 is drop shipping, a method that many eCommerce merchants are using. So what is drop shipping and why is it a trend?
Make Your PPC Landing Pages Great with These Tips
For a PPC campaign to be successful, you need to have great landing pages. Check out these tips on what to do and not to do for your landing pages.
Related categories
Want results like these for your store?
Get a free, data-driven eCommerce digital marketing strategy.
