eCommerce SEO & growth insights
Practical eCommerce SEO, PPC, and platform guidance for Shopify, BigCommerce, Magento, and WordPress/WooCommerce stores — plus ongoing coverage of how AI Overviews, ChatGPT, and other AI search surfaces are changing what “ranking” means for online retailers. New articles publish regularly; browse by topic below or use the pager to see everything.
What to Do to Keep Up with Your eCommerce Competition
There is always competition to your eCommerce website that can keep you looking for new ideas. Check out these tips for keeping up with your competition.
5 Factors You Need to Hit to Have eCommerce Success
What factors should you consider when preparing your eCommerce website? Make sure to hit these five factors to start you on the path to success.
Why You Need to Optimize Your eCommerce Website for Voice Search and How to Do It
One of the growing trends in eCommerce marketing is voice search. Why your should optimize your eCommerce website for voice search and how to do it.
Creating a User Experience That Converts
A positive user experience can be the difference in converting a customer. Here are a few tips for building a positive user experience.
eCommerce Marketing Tips to Help Increase Sales
Are you not getting the sales you desire from your eCommerce website? Here are a few eCommerce marketing tips to help increase sales.
eCommerce Tip: Think Like Your Shopper
How can you build a strong customer relationship for your eCommerce website? Understand your customer and put yourself in their shoes.
6 Ways You Can Boost eCommerce Sales Through Digital Marketing
Looking for more ways to draw customers and boost your sales? Here are six tips to help your eCommerce store stand out through digital marketing.
BigCommerce vs. Shopify: Choosing the Right eCommerce Store for You
BigCommerce and Shopify are the two leading eCommerce platforms in the industry. So which one is right for you? Use this comparison to help you decide.
5 eCommerce Trends in 2018 You Should Know
With eCommerce changing daily, Genius eCommerce brings you updates on the latest trends in the digital world. Read this for 5 trends you should know about.
The PPC Guidebook: How to Create an Audience For a Remarketing Campaign
On this edition of The PPC Guidebook we’re looking into how to keep your display network traffic well qualified by talking about how to create an audience for a remarketing campaign.
Square to Acquire Weebly
Square has acquired Weebly, a super affordable eCommerce platform that is used by a massive amount of small businesses and individuals.
The PPC Guidebook: How To Run a Split Landing Page Test
When running your PPC marketing campaigns gets you overwhelmed, The PPC Guidebook can help. This time we’re discussing, how to run a split landing page test
Browse by topic
What you’ll find here
Platform-specific SEO
Ranking factors, theme picks, and app recommendations that differ meaningfully between Shopify, BigCommerce, Magento, and WordPress/WooCommerce — the platform-level fixes a generic “eCommerce SEO checklist” misses.
Paid search, social, and CRO
Campaign structure, landing-page testing, and conversion tactics for stores running PPC and paid social alongside organic — how those channels should reinforce each other instead of competing for the same budget.
AI search & GEO/AEO
As AI Overviews, ChatGPT, and other AI answer engines pull traffic away from traditional blue links, we cover the emerging KPIs — citation share, AI Visibility Score, and answer-engine inclusion — that are replacing keyword-rank tracking for measuring real search performance.
Frequently asked questions
How often is the Genius eCommerce blog updated?
New articles publish regularly, mixing timely coverage of AI search and GEO/AEO shifts with evergreen eCommerce SEO, PPC, and platform guides for Shopify, BigCommerce, Magento, and WooCommerce stores.
What topics does this blog cover?
eCommerce SEO fundamentals, platform-specific optimization (Shopify, BigCommerce, Magento, WordPress/WooCommerce), paid search and social advertising, conversion rate optimization, and — for recent posts — how AI Overviews and chatbots are changing search visibility.
Is this content written for a specific eCommerce platform?
No — most articles apply across platforms, and the pieces that are platform-specific are grouped into dedicated categories (Shopify, BigCommerce, Magento, WordPress) so you can browse just the guidance relevant to your store.
Can I get a personalized version of this advice for my store?
Yes — the Genius eCommerce team offers a free, data-driven marketing strategy call that applies these same SEO, PPC, and platform principles directly to your store's current traffic and revenue numbers.
Want results like these for your store?
Get a free, data-driven eCommerce digital marketing strategy.