eCommerce SEO & growth insights
Practical eCommerce SEO, PPC, and platform guidance for Shopify, BigCommerce, Magento, and WordPress/WooCommerce stores, plus ongoing coverage of how AI Overviews, ChatGPT, and other AI search surfaces are changing what “ranking” means for online retailers. New articles publish regularly; browse by topic below or use the pager to see everything.
Why Website Performance is So Important to eCommerce
Website performance has been a popular trend. If you want to connect with your customers, you need a website that loads quickly and functions easily.
Organic Search is Still Valuable, Here’s Why
As long as Google has a purpose, there will be room for organic search. Here are a few trends for organic search that can make it valuable to you.
eCommerce Design Trends You Should Know
75 percent of consumers judge these factors based on how a website looks. Check out these eCommerce design trends you should know.
Why B2B eCommerce is a Growing Trend
B2B eCommerce makes up the majority of growth in the eCommerce industry because it is comprised of manufacturers and wholesalers. See more on this trend.
Apps That Can Enhance Your BigCommerce Marketing
BigCommerce offers apps that can enhance your marketing and make your shopping experience much better for users. See which ones you should look into today.
Trends That Will Shape eCommerce in 2019
There are several eCommerce trends that could shape 2019. Today, we will look at these trends and how you can utilize them in your eCommerce strategy.
Why is Local Search and SEO Important?
Local search and SEO are two important tactics to connecting with a local audience. Here are some things you can do to improve local search rankings.
What is Drop Shipping and Why is it a Trend
One trend that will come up in 2019 is drop shipping, a method that many eCommerce merchants are using. So what is drop shipping and why is it a trend?
SEO Trends to Watch in 2019
SEO trends change from year to year and several times throughout the year. As 2019 begins, here are a few trends you should be prepared for.
Getting Ahead in Voice Search Optimization
Voice search continues to be a growing trend in eCommerce. How can you be prepared to be a part of this trend? Check out these tips!
Tips for Optimizing Your BigCommerce Website
If you are using a top eCommerce platform like BigCommerce, you want to get the most out of it. Here are some tips for optimizing your BigCommerce website.
The Top eCommerce Trends of 2018
As the year of 2018 starts to near its end, today I will take you back to five of the top eCommerce trends that happened this year.
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What you’ll find here
Platform-specific SEO
Ranking factors, theme picks, and app recommendations that differ meaningfully between Shopify, BigCommerce, Magento, and WordPress/WooCommerce. These are the platform-level fixes a generic “eCommerce SEO checklist” misses.
Paid search, social, and CRO
Campaign structure, landing-page testing, and conversion tactics for stores running PPC and paid social alongside organic, and how those channels should reinforce each other instead of competing for the same budget.
AI search & GEO/AEO
As AI Overviews, ChatGPT, and other AI answer engines pull traffic away from traditional blue links, we cover the emerging KPIs (citation share, AI Visibility Score, and answer-engine inclusion) that are replacing keyword-rank tracking for measuring real search performance.
Frequently asked questions
How often is the Genius eCommerce blog updated?
New articles publish regularly, mixing timely coverage of AI search and GEO/AEO shifts with evergreen eCommerce SEO, PPC, and platform guides for Shopify, BigCommerce, Magento, and WooCommerce stores.
What topics does this blog cover?
eCommerce SEO fundamentals, platform-specific optimization (Shopify, BigCommerce, Magento, WordPress/WooCommerce), paid search and social advertising, conversion rate optimization, and, for recent posts, how AI Overviews and chatbots are changing search visibility.
Is this content written for a specific eCommerce platform?
No. Most articles apply across platforms, and the pieces that are platform-specific are grouped into dedicated categories (Shopify, BigCommerce, Magento, WordPress) so you can browse just the guidance relevant to your store.
Can I get a personalized version of this advice for my store?
Yes. The Genius eCommerce team offers a free, data-driven marketing strategy call that applies these same SEO, PPC, and platform principles directly to your store's current traffic and revenue numbers.
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