eCommerce SEO & growth insights
Practical eCommerce SEO, PPC, and platform guidance for Shopify, BigCommerce, Magento, and WordPress/WooCommerce stores — plus ongoing coverage of how AI Overviews, ChatGPT, and other AI search surfaces are changing what “ranking” means for online retailers. New articles publish regularly; browse by topic below or use the pager to see everything.
Why is Local Search and SEO Important?
Local search and SEO are two important tactics to connecting with a local audience. Here are some things you can do to improve local search rankings.
What is Drop Shipping and Why is it a Trend
One trend that will come up in 2019 is drop shipping, a method that many eCommerce merchants are using. So what is drop shipping and why is it a trend?
SEO Trends to Watch in 2019
SEO trends change from year to year and several times throughout the year. As 2019 begins, here are a few trends you should be prepared for.
Getting Ahead in Voice Search Optimization
Voice search continues to be a growing trend in eCommerce. How can you be prepared to be a part of this trend? Check out these tips!
Tips for Optimizing Your BigCommerce Website
If you are using a top eCommerce platform like BigCommerce, you want to get the most out of it. Here are some tips for optimizing your BigCommerce website.
The Top eCommerce Trends of 2018
As the year of 2018 starts to near its end, today I will take you back to five of the top eCommerce trends that happened this year.
Tips for Starting Off Right with BigCommerce Development
The design and development of a website are two factors to eCommerce success. Here are some tips to getting a developed website from the start.
Outdated SEO Techniques You Should Avoid
As technology advances and progresses, techniques to make a greater impact can become outdated. Here are a few SEO tactics you should avoid.
Ways You Can Take Advantage of the Holiday Season
At Genius eCommerce, we are here to tell you ways you can benefit this holiday shopping season. Here are a few ways you can take advantage of the holidays.
Tips to More Creative Content
You can never have too much content. The typical issue when it comes to content is quality. Here are a few tips to make your content be more creative.
Boost Your SEO with These Social Media Strategies
Social media and SEO should not be considered separate entities. Use these tips to see how social media can help your SEO improve.
Make Your Content Writing Better with These Tips
To effectively get the message of your business across to your customers, you need great content writing. Here are some tips to improve your writing.
Browse by topic
What you’ll find here
Platform-specific SEO
Ranking factors, theme picks, and app recommendations that differ meaningfully between Shopify, BigCommerce, Magento, and WordPress/WooCommerce — the platform-level fixes a generic “eCommerce SEO checklist” misses.
Paid search, social, and CRO
Campaign structure, landing-page testing, and conversion tactics for stores running PPC and paid social alongside organic — how those channels should reinforce each other instead of competing for the same budget.
AI search & GEO/AEO
As AI Overviews, ChatGPT, and other AI answer engines pull traffic away from traditional blue links, we cover the emerging KPIs — citation share, AI Visibility Score, and answer-engine inclusion — that are replacing keyword-rank tracking for measuring real search performance.
Frequently asked questions
How often is the Genius eCommerce blog updated?
New articles publish regularly, mixing timely coverage of AI search and GEO/AEO shifts with evergreen eCommerce SEO, PPC, and platform guides for Shopify, BigCommerce, Magento, and WooCommerce stores.
What topics does this blog cover?
eCommerce SEO fundamentals, platform-specific optimization (Shopify, BigCommerce, Magento, WordPress/WooCommerce), paid search and social advertising, conversion rate optimization, and — for recent posts — how AI Overviews and chatbots are changing search visibility.
Is this content written for a specific eCommerce platform?
No — most articles apply across platforms, and the pieces that are platform-specific are grouped into dedicated categories (Shopify, BigCommerce, Magento, WordPress) so you can browse just the guidance relevant to your store.
Can I get a personalized version of this advice for my store?
Yes — the Genius eCommerce team offers a free, data-driven marketing strategy call that applies these same SEO, PPC, and platform principles directly to your store's current traffic and revenue numbers.
Want results like these for your store?
Get a free, data-driven eCommerce digital marketing strategy.